Jan 05 2009

What is Direct Selling? 3

The Benefits of Direct Selling continued

Another benefit is that despite the advent of the internet, people still like to shop through direct selling.

According to recent surveys, 74 percent of Americans have purchased goods or services through direct sales. That’s more than the number who have purchased through television shopping and on-line computer services combined.

People value the products available through direct selling and 45 percent of Americans actually want to buy from direct sellers.

Direct selling is a growing industry.

Sales in the U.S. have more than doubled in the last decade to more than $30 billion, and are now more than $100 billion worldwide.

People from literally all walks of life, of all ages, are successful in direct sales.

About 75 percent of those working in direct sales are women, 10 percent are African American, six percent are Latino and three percent are Asian, Native American or other.

Many people start part-time, and later leave their other careers when direct selling becomes lucrative enough to replace their main income.

Direct selling is therefore another opportunity you might want to consider if you are toying with the idea of starting your own business, but are not sure how to begin, or whether you are really cut out for it.

As always, do your research. Go to http://www.dsa.org/ to learn more, or type direct sales into the search engine, and see if direct selling is right for you and your family.