Nov 22 2008

Web 2.0 Marketing Strategies 3

Web 2.0 marketing tools

So let us look at the tools available to us as Web 2.0 marketers.

Some of the most common Web 2.0 strategies include social bookmarking, RSS marketing, video marketing and blogging.

Blogging is one of the most highly touted features of Web 2.0. WordPress is one of the most popular programs, and with good reason. It is easy to use, attractive, a helpful organizational tool for your site, and has good technical support and features called plug-ins that can help take your blog to a whole new level of sophistication and traffic.

RSS comes a close second as a handy tool, though at present it is mainly used by men under 30 in the tech field. An RSS feed allows users to subscribe to a page so he or she gets fresh content every time the original page changes.

A more useful tool from my point of view is an RSS with an automatic mailer, so that each time you create a new post, it will be sent to the people on your in-house mailing list.

A mailing program with an auto responder is an essential tool for any online marketer, so choose one that can handle RSS as well as broadcast and series follow up messages. We recommend Aweber for this because of its robust features.
Aweber Email Program

Video marketing is hot too because it allows people to put up videos easily, videos made on camera, as PowerPoint presentations, or as desktop presentations with voiceover.

In this way, you can give their visitors an experience hitherto unheard of on the net – that of seeing, listening and absorbing at the same time. You can actually demonstrate what you are talking about with an arrow or highlighter on your desktop, which is great for instructional and how-to type tasks on the internet.

Then we have social bookmarking, which is basically a vote for your website. They can click to add it to their own list of favorite sites, but how much better for them to add it to the list of must-see sites on travel, pets, and so on.

These are just a couple effective ways in which you can make your presence felt on the web. Soon, your visitors will see that you are a player in your chosen niche, and a force to be reckoned with.