Aug 07 2008

THE BASICS OF PPC 5

6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:

 

·           Discount offers

·           Testimonials

·           Celebrity/famous endorsers

·           Money-back guarantees

·           Free trials or sample offers

·           Freebies

·           Reverse psychology

·           Major benefits (“Lose weight”)

·           Direct instructions (“Click here”)

 

7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple – designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

 

Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment quickly.

 

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