Aug 01 2008

THE BASICS OF PPC 2

PPC advertising is usually done with the following standard procedures:

 1. Setting up an account and/or deposit funds.

 2. Creating a keyword list.

 3. Choosing (and setting up) an account with a PPC search engine.

 4. Bidding on the ad placement, including the search result words or phrases.

 5. Writing out an ad copy.

 6. Setting up the ‘landing pages’ for your ads. You might want to have multiple landing pages to precisely match the terms you have bid on.

 7. Placing the advertisement in the search engine. The search engine will expect your ad to be well-written and will show it or not based on their criteria and your bid.