Aug 12 2012

How to Get Started Using Google Webmaster Tools

Many people wonder if it is worthwhile to take the time and effort to create an xml google site map, in the hopes of it improving their ranking or quality score with Google.

For most of us small business owners, we do not have access to the hosting server to put the Google software tool on to do it automatically, and some don’t know xml from an xray.

But there is hope!

There is one easy way to get your site spidered by Google quickly at least once a week. How can you ‘talk’ to Google more often?

In your free GMAIL account, there are various free tools. One of the tabs, Webmaster Tools, has a way to VERIFY your domain with Google by putting a small piece of code in the metatag on your homepage. (Look on the top left when you are logged in to gmail and choose More count if you want to see a full list of all the things Google offers for free within Gmail.

Once you get to the next screen you will see an icon that looks like a group of computers in various colors.

Once you verify your account, you will start getting great reports on what people are not only searching for, but clicking through on, the top 20 for each, and what you rank on for each of these terms as well.

It also shows all your internal and external links, pages, and most important keywords. It also shows the exact date and time since your site was last spidered.

It is a completely free tool and gives a range of traffic reports about your site, most of which you can download as CSV files.

The reports give you the knowledge of what people are REALLY searching for, and what is bringing them to your site. You can break it down per country as well, so you can see how popular your site is overseas.

They also have mobile search as well, so the kinds of reports they are adding can help you create more products that you know people are interested in. How do you know? Your weekly reports will be tellling you.

The tools and reports are all easy to use, so if you want to access them, set up a free gmail account, and go to the Webmaster Tools section. Once there, request a verification code and copy and paste the code on your homepage in the meta tag section. Follow the illustrations they will give you.

After you have pasted it, go back to the site to verify the account, and then your site profile results will start coming in. Use the data you get to see where you are in your business at the moment, and where you wish to go.

Further Reading:

44 Top Online Marketing Trends in 2013: How to Use Them to Increase Your Profits

SEO Success Secrets: How to Master Search Engine Optimization Techniques for Continuous Free Traffic to Your Website

How to Start Using Twitter as an Effective Marketing Tool for Your Business

How to Make Your Small Business Look Larger Even on a Budget

Information Marketing Success

Mastering Google’s Zero Moment of Truth in Your Online Marketing

Jul 30 2012

Why You Should Create a Sitemap 4

Why You Should Create a Sitemap 4

For all of the reasons previously mentioned, it is most important to implement a sitemap for website projects which will be of a considerable size.

In this way, you will be able to keep your website easily accesible and neatly organized for everyone to be able to use, both you and your site visitors. They will be able to find what they need, and not be tempted to click out and go elsewhere.

You will also be able to plan future growth of the site in a scientific, strategic way, to help keep your site growing and your visitors coming back often to see what is new.

You can even use it as a marketing tool: Coming Soon is a way to get them intrigued, and there is nothing better than a fresh, dynamic looking website.

So make sure your sitemap is kept up to date, submitted correctly, and that you monitor the traffic and activities in each area of your site to determine if they are viable, and even if you need a new, exciting area to lure more traffic to your site.

FURTHER READING:

44 Top Online Marketing Trends in 2013: How to Use Them to Increase Your Profits

SEO Success Secrets: How to Master Search Engine Optimization Techniques for Continuous Free Traffic to Your Website

How to Start Using Twitter as an Effective Marketing Tool for Your Business

How to Make Your Small Business Look Larger Even on a Budget

Information Marketing Success

Mastering Google’s Zero Moment of Truth in Your Online Marketing

Jul 27 2012

Why You Should Create a Sitemap 3

Why You Should Create a Sitemap 3

4) Organization and relevance
A sitemap enables you to have a complete bird’s eye view of your site structure. Whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap.

You can see which areas need to be built out, and which completely new sections can be added as a result of a new product line or new marketing program.

As a result of having a site map, you will have a well-organized site with everything sorted according to its relevance.

5) Future Planning

Your sitemap will not only show you what is there, it can also show you where gaps are in your overall offerings, which you might want to add to help develop a robust site.

If you use the Google webmaster tools in conjunction with your site map, you will also be able to see what keywords and searches are bringing visitors to your site.

This information will help you plan products, sales pitches, landing pages, even different navigation areas, based on the keywords they are using.

The webmaster tools will show you which rankings you have for your Top 20 keywords, and which rankings for the pages you click on.

Often, you will be surprised at the low click through rate on some words versus others, and even at what keywords are bringing them to your site in the first place.

Naturally, this information is only useful if it is acted upon. So any new areas of your site can be justified based on your knowledge of how they are finding your site, and what they most likely wish to do when they get there.

Conversely, if there is another part of the site that is taking ages to maintain but hardly anyone ever uses it, see if you can call better attention to it, roll the content in somewhere else, or give up on that area as not viable. If you test and track it and it doesn’t work, just move on.

FURTHER READING:

44 Top Online Marketing Trends in 2013: How to Use Them to Increase Your Profits

SEO Success Secrets: How to Master Search Engine Optimization Techniques for Continuous Free Traffic to Your Website

How to Start Using Twitter as an Effective Marketing Tool for Your Business

How to Make Your Small Business Look Larger Even on a Budget

Information Marketing Success

Mastering Google’s Zero Moment of Truth in Your Online Marketing

Jul 24 2012

Why You Should Create a Sitemap 2

Why You Should Create a Sitemap 2

3) Site optimization purposes

When you create a sitemap, you are actually creating a single page which contains links to every single page on your site.

Imagine what happens when search engine robots hit this page — they will follow the links on the sitemap, and naturally, every single page of your site that you want to be visible will be indexed by the search engines!

It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website, so people can see what your site is all about on one single page.

Conversely, if you don’t want a page to be found, for example, test pages of sales letters, and multiple versions of a rapid conversion landing page, then don’t include links to them in your site map.

If you have a free Google account, you can access the Google webmaster tools, which have information about how to set up your site map and give it to Google in order for it to be able to spider your site better.

They are also adding to the reports and statistics available about your site all the time. Once you add a little string of verification code in the metatag of your home page, the two way communication can begin. Within a day or so of my adding the code, my site was being spidered by Google every day.

Some sites can wait months or even years to be found by Google, so the site map and webmaster tools are ones you definitely want in your kit to help promote your site quickly, easily, and inexpensively.

FURTHER READING:

44 Top Online Marketing Trends in 2013: How to Use Them to Increase Your Profits

SEO Success Secrets: How to Master Search Engine Optimization Techniques for Continuous Free Traffic to Your Website

How to Start Using Twitter as an Effective Marketing Tool for Your Business

How to Make Your Small Business Look Larger Even on a Budget

Information Marketing Success

Mastering Google’s Zero Moment of Truth in Your Online Marketing

Jul 21 2012

Why You Should Create a Sitemap 1

Why You Should Create a Sitemap 1

A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one.

By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

1) Navigation purposes

A sitemap literally acts as a map of your site. If your visitors browse your site and gets lost in amongst the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease.

2) Conveying your site’s theme

When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the “big picture” of your site by reading through each page, and by doing that you will be saving your visitors’ time.

They will be able to click on the links they are interested in, and even better, they will see the wealth of content that you have, and hopefully want to return to learn more.

FURTHER READING:

44 Top Online Marketing Trends in 2013: How to Use Them to Increase Your Profits

SEO Success Secrets: How to Master Search Engine Optimization Techniques for Continuous Free Traffic to Your Website

How to Start Using Twitter as an Effective Marketing Tool for Your Business

How to Make Your Small Business Look Larger Even on a Budget

Information Marketing Success

Mastering Google’s Zero Moment of Truth in Your Online Marketing