Dec 16 2008

AutoResponders: Work Smarter, Not Harder 2

If you are using your autoresponder/s as a newsletter or sequence of informational mailings, one of the most handy features of Aweber is the ability to scheduled outgoing messages to those who have requested this information.

In addition to the queue of pre-prepared emails, you can also set up a broadcast, or email blast, also referred to as a broadcast email.

Or, if you have a blog or site you are running an RSS feed on, you can link your Aweber account to your blog, In this way,  every time you publish a new article, it will push out as an RSS feed, webpage, AND email to your registered subscribers all at the same time, without you doing anything other than uploading the article once.

As we said, work smarter, not harder.

Auto responders are also a smart way of dealing with customer service issues such as giving out factual information and dealing with FAQs, and also gives you a live list of interested names to market to.

An efficient  messaging system and can eliminate the time of having to call your cell or home machine to retrieve messages, when it can be done automatically, weeding out the easy questions and freeing your time to deal with the customers further along in the decision-making process.

Autoresponders can also be used as a simple and very cost-effective way of advertising, because many people forward emails, and so your information can very easily go viral.

It is said that every happy customer tells at least 7 people. (And every unhappy one far more!)

Responders are also especially useful in support, such as “email this link if I am unavailable” – an encouraging statement for those who are under professional help or trying to quit smoking, for example.

They can even give useful information on how to solve a problem with software or hardware.

Autoresponders can also be used to confirm a subscription or cancellation.

In our next section, we will talk about using autoresponders effectively for internet marketing.