Jul 06 2008

PPC: Pay Per Click, and how to market on the search engines 5



Running an effective PPC marketing campaign


There are a number of things that a website should consider when running an effective PPC marketing campaign. It is important to develop a marketing plan in order to get the most return on investment from PPC marketing. Selecting the most appropriate keywords that relate to your site’s business is essential in PPC marketing.


However, simply choosing the most popular keywords does not necessarily translate into profit. Selecting more specific keywords that will put a site within the first ten results of a search also gets greater awareness from online consumers.


In addition, it doesn’t cost as much as getting the top spot for PPC marketing. Your organic SEO and PPC will run on the same keywords, so you should work closely with your editors and copywriters to know the keywords you are targeting.


Don’t forget phrases and even misspellings.  They can be a goldmine if you bid on them.