Jul 01 2008

PPC: Pay Per Click, and how to market on the search engines 1

PPC marketing or pay per click marketing is the most popular method of advertisement employed by various search engines and websites on the Internet.

 PPC marketing may often be referred to as search engine marketing, pay for position, cost per click or pay for performance.

 But regardless of the term used, PPC marketing is the online advertiser’s medium of choice for promoting products and services to online consumers.

 Why is PPC so popular?

 PPC marketing is beneficial to both the advertiser and the consumer.

 Advertisers using PPC marketing only need to pay for the actual click throughs linked to their sites from search engines. At the same time, consumers don’t have to constantly be subjects to annoying emails or pop-up ads for products and services they are not the least bit interested in

 This is known as interruption marketing-it is stopping you in your quest, in order to shove an ad in your face.

 With PPC ads, they are ALREADY LOOKING for something related to your product, via keywords, and your ads are shown at the same time as the organic search engine results being delivered up as most relevant of all the pages in the internet.

 If you then make a point of capturing information about your website visitor though a simple newsletter or free report sign up using the targeted keyword, you are engaging in permission based marketing.

 The visitors to your site who have come through organic search and pay per click search form a highly targeted consumer group that is more likely to purchase a specific product or service.