Jan 19 2009

How to Perk Up Trade Shows – Prizes 3

How to Perk Up Trade Shows –  Prizes 3

The other great way to find people to donate prizes to is to have a drawing or sweepstakes.  Each person invited is encouraged to enter the drawing by throwing in their business card (have blank slips of paper at the ready with pens too for all those people who forgot their business cards, or simply ran out) and the first, second, and third names drawn each receive a prize.

Of course if you have more prizes to award, then you can continue to draw and donate prizes as you go.  In most cases, as we said, they should be prizes of your products and services, and have an estimated value.

A drawing is also an easy way to generate leads if you do it cleverly. Instead of having people simply put their name on a piece of paper, they can actually fill out a pre-set postcard.

Consider asking for the following information:

– Name

– Address

Make sure all your contact information and url is on the postcard. you might even want to give them a special url so you can gauge how successful the follow up is, or to entice them with a special attendees-only offer or discount.

The only disadvantage of this plan is you will have to enter the data in your database before you mail the card, and it will cost postage to do so.

Also, Name and Address are important, but there is other information you might want to collect from your prospects, including,

– Phone number
– Email address
– Title

– If they are interested in becoming an affiliate and earning commissions selling your products