Feb 05 2009

Help People Remember Your Direct Selling Show and Products 1

The direct sales industry is growing by leaps and bounds.  In 2007 there were 15 million direct sales consultants in the United States alone, and that figure is expected to grow by 20% every year.

With that many direct sales consultants and new direct sales companies popping up weekly, how do you make people remember your show and your products?

There are many things you can do to make your direct selling parties and products stand out from the crowd.

Smile.  It sounds simple enough, however, if you’ve ever been to a show with a less than gracious hostess or sales consultant, then you understand the power of a sincere smile.  Don’t worry so much about the bottom line that you come off grumpy or hardnosed.

You are the reason everyone at the party is there, so make the most of it.  Connect with your prospects and customers. Remember their names and ask them questions that show you’re interested in more than a sale, you’re interested in them and a friendship.

Share your enthusiasm.
Passion, excitement and enthusiasm are contagious.  When you’re revved up and eager to share your excitement with others they’ll catch your enthusiasm. Tell stories and anecdotes about the products. Really DO use them, and you will find you are your own walking batch of reviews. The products may not work for everyone, but if they work for you, they will work for most people.

Set up hands-on demonstrations.
Watching someone demonstrate how to use a product is one thing. Getting your hands on the product and actually seeing how it works, smells, feels and functions is an entirely different experience.  It’s the difference between shopping in a catalog, or online, and shopping at a department store.

With the ease of online shopping these days, you might think direct selling is decreasing, but in fact it has increased. It could just be that human touch makes all the difference.