Jul 20 2008

Creating Relevant Marketing Messages 8

Email Marketing 102

If you own a company, or are working for a company in which the goal of the website is lead generation or actual sales, anĀ  in-house list is an invaluable tool which can help you achieve both goals.

Your lead generation is the chance to educate them about your company and its products.

Your sales process is just that, making sure you produce relevant marketing messages which will encourage them to open their wallets and part with their hard-earned cash, even in this tough economy.

So, if you haven’t already, what do you need to get started?

A robust service like Aweber is great value at only $19.95 per month, and you can have virtually unlimited campaigns and lists within your account.

You can use it straight out of the box, so to speak (it is actually al internet based, so once you register, you can pretty much get started right away.

They offer you a set of pro forma tools for the double opt-in process, which you should use for your own protection, to make sure than you are CAN-SPAM compliant.