Jul 16 2008

Creating Relevant Marketing Messages 5

Now that you have looked at what your visitors are doing on your selected landing pages, it is time to look at your email marketing.

First of all, there is no excuse for NOT having an email marketing program these days. Even the tiniest website can have one through a robust service like Aweber. It is great value at only $19.95 a month and you can have virtually unlimited campaigns and lists.

You can use it straight out of the box, so to speak (it is actually all internet based, so once you register, you can pretty much get started right away.

But you will probably get the best results if you customize each step in the process, with clear instructions, your color scheme, logo and more.  Best of all, the service has excellent tracking of email open rates and click through rates.

There is also a split testing tool that will help you hone your sales messages such as your sign up boxes to check which is performing best, to make sure you are getting the best conversions possible.

Sound interesting? Or are you confused?  Okay, let’s back up for a minute, and discuss WHY you really need an email marketing campaign if you don’t already have one, even if you think your site is small. Or indeed, even if you are not actually selling anything online. YET!