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		<title>The Copywriter&#8217;s Handbook: A Step-by-Step Guide to Writing Copy That Sells</title>
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		<description><![CDATA[Killer Web Content: Make the Sale, Deliver the Service, Build The Brand Killer Web Content is written by Gerry McGovern, the CEO and founder of Customer Carewords. He is being hailed as the worldwide authority on managing web content as a business asset. He lecturers extensively on content management issues worldwide and has also written [...]]]></description>
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		<title>Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words</title>
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		<pubDate>Wed, 29 Apr 2009 00:07:24 +0000</pubDate>
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