Category: Website Content

May 09 2012

How to Use Stories to Engage Your Customers

One of the best ways to build customer empathy is through telling stories. Stories suck people in, keep people entertained and can help get your message across in a much more heartfelt way.

When people listen to a story, they immediately put their guards down. People aren’t looking out for a sales pitch. Instead, they relax and let you take the lead.

When you tell a great story, your audience will not only love the experience, but also understand your point and connect with your brand more.

So how do you tell a great story?

==> Focus on the Opening and Closing

The two most important parts of the story are the beginning and the end.

The beginning of the story needs to catch people’s attention so they pay attention to the whole thing. You need to set up the “what’s in it for me” right from the get go. Let your audience know that an essential lesson is buried in the story and that they need to listen closely.

The end is equally important. This is where you reveal the moral of the story and tie it back to your audience’s real life. The end of your story should feel like an eye-opening experience to your audience.

==> Trim the Fat

Beginning storytellers often try to tell the story as completely and accurately as possible. Unfortunately, that often results in rambling and overly long stories.

Trim out as much of the story as you can, without losing the core of the story and without losing any of the punch.

Don’t worry about getting all the details in. It’s okay if the story is just slightly different than what happened, as long as you’re abbreviating and not lying.

Keep it simple and to the point.

==> Make the Characters Come Alive

One of the biggest things to pay attention to in the story is the characters, especially the main character.

The audience should be able to relate to the main character. As you’re telling the story, they should be able to vicariously experience the emotional arc that the character is going through.

Every story should have a beginning, where the problem is set up. Throughout the story, some sort of tension arises. The character battles through the story and eventually comes out victorious or defeated.

Throughout the story, the audience should get to know the character more and more until they feel like they somehow know this person.

==> Use Stories from Everywhere

The best storytellers use stories for all over their lives. Always be on the lookout for ways you can turn experiences you’ve had in your life into stories to help hammer your message home.

Storytelling is one of the best ways to build empathy with your customers. Focus on the opening, trim the fat, emphasize the characters and look for stories from all over your life.

Other Reading:

How to
Use Twitter for Viral Marketing

How to Start Using Twitter as an Effective Marketing Tool for Your
Business

Successful
Social Media Marketing In 15 Minutes A Day

May 03 2009

The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy That Sells

The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy That Sells – Third Edition

Content is king these days in the internet world, but marketing copy is the royal flush!

The author of The Copywriter’s Handbook, Bob Bly, is the king of direct marketing copywriting. He has been a professional writer for almost 30 years and has worked as a copywriter for many well-known companies, (including my employer for the past 9 years) and he has also written over 60 books.

He has compiled his extensive knowledge of marketing and copywriting together in The Copywriter’s Handbook so you too can get the kind of results he does.

The Copywriter’s Handbook is a very detailed resource book written by a master of his trade. It covers the techniques used in marketing copywriting and is geared for the beginner but also the experienced copywriter.

It is a book that guides you step-by-step to writing copy that sells and increases your customer base.

The book starts with an introduction to copywriting and then continues on to topics like:

* Writing to Get Attention: The Headline

* Writing to Sell

* Writing to Communicate

* Getting Ready to Write

* Writing Print Advertisement

* Writing Direct Mail

* Writing Brochures

* Writing Commercials

* And much more

The author also covers in great detail the setting up of a freelance copywriting business, how to get hired by an ad agency, and how to work with copywriters as well as graphic design for copywriters.

The appendices feature a glossary, relevant websites, organizations, books and periodicals.

If you want to be noticed by future customers and increase your market potential, this book will teach you how to achieve higher earnings through writing copy that sells.

The Copywriter’s Handbook by Bob Bly is a must-read book for all copywriters, whether you are start starting out or whether you are already in the business. It covers all the essential tools of the trade in one comprehensive book at a great price.

The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

May 01 2009

Killer Web Content Review

Killer Web Content: Make the Sale, Deliver the Service, Build The Brand

Killer Web Content is written by Gerry McGovern, the CEO and founder of Customer Carewords. He is being hailed as the worldwide authority on managing web content as a business asset. He lecturers extensively on content management issues worldwide and has also written several books on the subject.

In Killer Web Content, he conveys his vast knowledge of content management to the reader simply and clearly. He teaches strategies and tools to write the best web content possible to get your product noticed.

You will learn in great detail how, with the right content, you too can get customers to your website, and how to keep them interested so they will want to buy your product.

The author also shows how to get your website into the first page of search results to increase traffic to your site.

Killer Web Content also introduces you to blogs, RSS and e-mail newsletters and how you can use them to your advantage for a full service online business.

If you want to create a website that really works for you and your business, Killer Web Content is packed with advice and techniques to get the most from your site.

It is a must-read book for everybody involved in writing content, from large to small businesses, self-employed to IT Managers.

Killer Web Content will help you build the know-how to create a website that will lead you and your business to a successful future.

Buy now at Amazon:

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand

Apr 29 2009

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words is the new book by Joe Vitale, one of the top marketing specialists and hypnotic writers.

He is the founder and president of Hypnotic Marketing Inc and has written many bestselling books and articles on copywriting, promotion, marketing and hypnotic marketing.

In his book he teaches you how to get your message across more successfully by writing in ways that make people respond more favorably to your product.

He draws from his vast working knowledge of the marketing industry and offers in-depth strategies and tactics that are easily applied to a copywriter’s daily work, particularly on the internet.

Before and after case studies help you to get a better understanding of the topics and how to apply them in real life, and shows how even small changes to a marketing campaign can yield big results.

Joe Vitale explains what hypnotic writing means, how to write hypnotic headlines, and he shows you which hypnotic words to use to put the buyer into a buying trance and mood.

In this fascinating book, he explains the hypnotic power of repetition. He teaches you to write in a way that catches the reader’s attention and keep them interested right up the point where they hit the buy button (what I call conversion architecture on this site).

The book is great for anyone who is interested in business and persuasive writing, whether you want to achieve the perfect sales letter and convince your customers to purchase a product, or write novels and stories creatively and win people over with the power of your words.

Buy now:
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words