Category: Web Design

Jul 30 2012

Why You Should Create a Sitemap 4

Why You Should Create a Sitemap 4

For all of the reasons previously mentioned, it is most important to implement a sitemap for website projects which will be of a considerable size.

In this way, you will be able to keep your website easily accesible and neatly organized for everyone to be able to use, both you and your site visitors. They will be able to find what they need, and not be tempted to click out and go elsewhere.

You will also be able to plan future growth of the site in a scientific, strategic way, to help keep your site growing and your visitors coming back often to see what is new.

You can even use it as a marketing tool: Coming Soon is a way to get them intrigued, and there is nothing better than a fresh, dynamic looking website.

So make sure your sitemap is kept up to date, submitted correctly, and that you monitor the traffic and activities in each area of your site to determine if they are viable, and even if you need a new, exciting area to lure more traffic to your site.

FURTHER READING:

44 Top Online Marketing Trends in 2013: How to Use Them to Increase Your Profits

SEO Success Secrets: How to Master Search Engine Optimization Techniques for Continuous Free Traffic to Your Website

How to Start Using Twitter as an Effective Marketing Tool for Your Business

How to Make Your Small Business Look Larger Even on a Budget

Information Marketing Success

Mastering Google’s Zero Moment of Truth in Your Online Marketing

Jul 27 2012

Why You Should Create a Sitemap 3

Why You Should Create a Sitemap 3

4) Organization and relevance
A sitemap enables you to have a complete bird’s eye view of your site structure. Whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap.

You can see which areas need to be built out, and which completely new sections can be added as a result of a new product line or new marketing program.

As a result of having a site map, you will have a well-organized site with everything sorted according to its relevance.

5) Future Planning

Your sitemap will not only show you what is there, it can also show you where gaps are in your overall offerings, which you might want to add to help develop a robust site.

If you use the Google webmaster tools in conjunction with your site map, you will also be able to see what keywords and searches are bringing visitors to your site.

This information will help you plan products, sales pitches, landing pages, even different navigation areas, based on the keywords they are using.

The webmaster tools will show you which rankings you have for your Top 20 keywords, and which rankings for the pages you click on.

Often, you will be surprised at the low click through rate on some words versus others, and even at what keywords are bringing them to your site in the first place.

Naturally, this information is only useful if it is acted upon. So any new areas of your site can be justified based on your knowledge of how they are finding your site, and what they most likely wish to do when they get there.

Conversely, if there is another part of the site that is taking ages to maintain but hardly anyone ever uses it, see if you can call better attention to it, roll the content in somewhere else, or give up on that area as not viable. If you test and track it and it doesn’t work, just move on.

FURTHER READING:

44 Top Online Marketing Trends in 2013: How to Use Them to Increase Your Profits

SEO Success Secrets: How to Master Search Engine Optimization Techniques for Continuous Free Traffic to Your Website

How to Start Using Twitter as an Effective Marketing Tool for Your Business

How to Make Your Small Business Look Larger Even on a Budget

Information Marketing Success

Mastering Google’s Zero Moment of Truth in Your Online Marketing

Jul 24 2012

Why You Should Create a Sitemap 2

Why You Should Create a Sitemap 2

3) Site optimization purposes

When you create a sitemap, you are actually creating a single page which contains links to every single page on your site.

Imagine what happens when search engine robots hit this page — they will follow the links on the sitemap, and naturally, every single page of your site that you want to be visible will be indexed by the search engines!

It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website, so people can see what your site is all about on one single page.

Conversely, if you don’t want a page to be found, for example, test pages of sales letters, and multiple versions of a rapid conversion landing page, then don’t include links to them in your site map.

If you have a free Google account, you can access the Google webmaster tools, which have information about how to set up your site map and give it to Google in order for it to be able to spider your site better.

They are also adding to the reports and statistics available about your site all the time. Once you add a little string of verification code in the metatag of your home page, the two way communication can begin. Within a day or so of my adding the code, my site was being spidered by Google every day.

Some sites can wait months or even years to be found by Google, so the site map and webmaster tools are ones you definitely want in your kit to help promote your site quickly, easily, and inexpensively.

FURTHER READING:

44 Top Online Marketing Trends in 2013: How to Use Them to Increase Your Profits

SEO Success Secrets: How to Master Search Engine Optimization Techniques for Continuous Free Traffic to Your Website

How to Start Using Twitter as an Effective Marketing Tool for Your Business

How to Make Your Small Business Look Larger Even on a Budget

Information Marketing Success

Mastering Google’s Zero Moment of Truth in Your Online Marketing

May 18 2012

How to Use Video to Build Your Unique Brand

Before the television was invented, most products on grocery stores were generic products. You had “soap” and “toothpaste” and “cooking oil.”

Once the television was invented, advertisers were slow to jump on board. Radio advertising worked for some brands, but not for others. A few pioneering advertisers decided to try running commercials on television.

These commercials exploded the success of their brands. Brands promoted on television quickly became household names and outsold all their competitors. Ever since, television advertising has been a fierce battleground for marketers of all sorts.

Video is one of the most powerful mediums you could tap into as a marketer. The invention of the internet and cheap electronics has made video marketing available to everyone, not just Fortune 500 companies.

How can you use video to convey your personality? How can you use it to build warmth?

==> Having a Human Face Builds Warmth

Having a human face to put to a brand, website or concept can really help build trust.

Gary Vaynerchuk gave a face to wine. Rand Fishkin of SEOmoz gave a face to SEO. Ronald McDonald gave a face to McDonald’s.

It’s hard to build a relationship with a brand. It’s hard to have a conversation with a brand. On the other hand, people easily and naturally build credibility with people.

==> Production Value Can Build Credibility

Another way to use video is to build credibility. Your content is critical for building credibility, but so are your production values.

A video that’s extremely well made will build credibility all on its own. If you have a killer intro, high quality video, high quality audio and a video that looks like it was professionally made, that alone can build a lot of trust.

==> Use Video to Convey Excitement

Emotions like excitement are conveyed through body language and voice tone. When you’re around a friend who’s excited, it’s only natural to get excited as well.

Likewise, video can have a similar effect. No matter how excited you get about your product, if your medium is the written word, there will be a limit to how much other people will get excited.

On the other hand, if your medium is video, once people see how excited you are about your product, some of that excitement will transfer over to them.

==> A Variety of Ways to Convey Information

Video gives you a large number of ways to transfer information to your customer.

You can convey information through just talking at the camera, as if you were having a one on one conversation. You could use a PowerPoint presentation. You could use an animated mindmap. You could use a variety of special effects to spruce things up. You could use a slideshow. You could use stop-motion.

The list of different ways to use video to build trust, excitement and connection with your customers is almost endless, once you know how.

FURTHER  READING

How to Market Your Business Using YouTube: A Beginner’s Guide

20 Video Sharing Sites to Help Market Your Business

Sep 09 2008

Website Design Programs

There are a number of website design programs which can help you put together an attractive website in a short period of time, provided that you have content, and a basic idea of what you want your site to look like.

The most popular one is Front Page, not terrible expensive, but it does cost money. Then there is the very popular program CoffeeCup.

The most expensive is
Dreamweaver, a very robust program, most likely too robust for most beginners. However,it has impressive capabilities, and is certainly one program you will grow into. It can be bought on its own or as part of the Adobe Creative Suite, which can handle just about any form of online media, video, audio and so on.

For free programs that will get you started right away, you can get a copy of SeaMonkey, or Netscape Communicator 4.7.

Website design programs have a number of advantages:

– WYSIWYG – (what you see is what you get) editing, little or no html or css knowledge required

– you can put together a website in very short amount of time

– easily add flash, counters, forms, buttons, menus etc with drag and drop features

– a variety of predesigned layouts built right into most

– there is a basic builder built into the cpanel of some web hosts, such as hostgator

– an online site builder just requires an internet connection, no download or program to install. You will get one of these in your Fantastico suite if you host your site with hostgator and other big and inexpensive hosting sites.

– some allow editing from one program to another. For example, your original site might have been built in your website’s sitebuilder software, but you can migrate it over, and modify and customize it at a later date in Frontpage or Dreamweaver.

One thing is for sure, everyone wants a website these days, and to have someone do your design and maintain your site can start to add up after a while, so knowing the basics of HTML is a real plus, and using simple software is a step towards this goal.

Creative Suite 3.3 Master Collection. Express your ideas in print, on the web, in film and video, and on mobile devices! Order Now!


Click Here for CoffeeCup Website Design Software

Sep 07 2008

Free Site Hosting

Many people who want a website may wish to start out with a free hosting service to host their site.

Some Free Hosts

*www.bravenet.com/

*freewebs.com/

*www.50megs.com/

*www.tripod.lycos.com/

*geocities.yahoo.com/

*www.homestead.com/

Some Free Blog Hosts

*http://www.blogger.com

*http://www.wordpress.com

*http://www.typepad.com

*http://www.livejournal.com

*http://clearblogs.com/

*http://blog.com/

*http://blogster.com/

*http://www.bravenet.com/webtools/journal/

*http://www.tblog.com/

*http://bloghi.com/blog/reg

*http://www.vox.com

*http://www.xanga.com/

Some Advantages to a Free Host

– you generally you can’t break it, even if you aren’t experienced at using it

– they come with point and click layouts, changes, colors, etc

– one click publishing in most cases, so you don’t need a lot of programs to get the job done

– free – that’s a big perk if you’re just starting out

– mostly customizable via templates and such that are easy to use and install

Some Disadvantages

– the rules are decided upon by someone else, and they can remove your site at any time, so make sure you back up anything you put there

– free sites are notorious for use by spammers (sad but true)

– limitations – certain types of features, plugins, and monetizations won’t work on free hosting

– small bandwidth

– low reliabilty servers in some cases

– your great url will be part of someone else’s url

-lack of tech support on some of the sites

Never house anything you value on a free site. It could be here today and gone tomorrow.

<a href=”http://www.jdoqocy.com/2b74y1A719PTQTVYRYPRQUWZVRX” target=”_blank” onmouseover=”window.status=’http://www.adobe.com';return true;” onmouseout=”window.status=’ ‘;return true;”><strong>Creative Suite 3.3 Master Collection. Express your ideas in print, on the web, in film and video, and on mobile devices! Order Now!</a></strong>
<img src=”http://www.tqlkg.com/9k122y7B-53PTQTVYRYPRQUWZVRX” width=”1″ height=”1″ border=”0″/>

<a href=”http://www.jdoqocy.com/k8101hz74z6MQNQSVOVMSNQTPVQ” onmouseout=”window.status=’ ‘;return true;” onmouseover=”window.status=’http://www.coffeecup.com/';return true;” target=”_blank”>
<img src=”http://www.lduhtrp.net/ii115h48x20MQNQSVOVMSNQTPVQ” alt=”Click Here for CoffeeCup Website Design Software” border=”0″ /></a>

Sep 05 2008

What is HTML?

HTML or HyperText Markup Language, is the foundation of basic website editing, used in full site design, and used in blog posts for most platforms.

Some Basic Things You Can Do with HTML

There are many things you can do with HTML, but here are some of the more common ones. They start and end with a sideways carat, but if we showed them to you correctly,you would not be able to see the code.
change fonts

font=Verdana The font of the text will change

When you are closing the tag at the end of the change you wish to make, make sure that you close it with a / as in </ font>

-change font color

<font color=#990000> There are a number of different colors in html. The colors are assigned six digit codes.</font>

You can find a simple HTML color chart here: HTML color chart

And it links to a more detailed chart here: HTML Color chart 2

This is midnight blue-the color is #191970

This is maroon-the color code is #800000

Just remember to close the tag when you are finished with a </font> tag.

-create a list

ul> for unordered list

ol> for ordered list

li>for each line item in the list

You can create a table to organize images, your photos, for example, or create a chart on your site or posting

table> starts table

tr> starts table row

td> starts table cell

remember to end each cell /td> and each row /tr> as well as /table>

-create a text link

a href=”http://www.yourlinkhere.com”>Text links are great for moving people around your site with ease </a>

-add an image

img src=http://www.urlofyourimage.com

You can also create simple contact forms that include labels, radio buttons, and push buttons.

-quotes, and leaving white space on a page

blockquote>quoted text/blockquote>, text which is indented from the main part of the text on both sides, useful for making sure that the length of the line is not too long, so your visitors can read it easily.

These simple commands can help get you started with a good looking website. Again, just remember to start your command with < and end with >, and to close the tag, start with </ and end with >

Creative Suite 3.3 Master Collection. Express your ideas in print, on the web, in film and video, and on mobile devices! Order Now!


Click Here for CoffeeCup Website Design Software

Sep 03 2008

Pricing for Website Design

In out previous articles, we’ve talked about whether or not you should design your site yourself, or hire a professional company to do it.
If you are looking for a designer, here are some pricing considerations:

– custom design pricing can range from $50 to $1000 and even higher depending on size of website to be built

– the cost for a design is covering time and creative effort

– premade templates are generally priced affordably and lower cost than 100% custom designs

– more expensive isn’t always better, nor is cheaper – evaluate the work, not the price

– pricing can be more per page

– script installation will usually incur an extra charge

– if your website designer is also doing the graphic design such as logos and art work, this could mean an increase in price

– design changes can be extra if you make more than one

– a rushed job will cost more

– value and pricing are two different things. Something can be more valuable than it actually costs, for example, making sure that your site has ecommerce capability means you will be able to sell things from your site easily when the time comes.

Make sure that you already have content and some basic site design in mind in terms of number of pages and website navigation in order to keep the price of the project down and prevent any miscommunication.

Creative Suite 3.3 Master Collection. Express your ideas in print, on the web, in film and video, and on mobile devices! Order Now!


Click Here for CoffeeCup Website Design Software