Category: Web 2.0

Nov 26 2008

Web 2.0 Marketing Strategies 7

But before you get too excited and start trying to generate bookmarks all over the place pointing to your site, it’s only fair to warn you that there is one lethal weapon that can kill your web presence. It’s called spam, and it is something you never ever want to do.

Whenever you post a comment or send out an email, make sure it is offering valuable content and information. Make sure your content is user friendly, and not just for search engines.

If you are participating on forums, bide your time and become a sensible expert, rather than post once and then just vanish. People can smell spam a mile off, and resent it.

Amazingly, even people who actually double-opt in to your email list will complain about you emailing them! So again, make sure you are offering good, solid content, not just links to buy stuff. If you are selling tangible products as an affiliate, take the trouble to write a review.

The biggest mistake you can make is to create your bookmarks for the search engines, and not for the people reading your site. Social bookmarking is for the entire community of readers to enjoy and benefit from. Nobody likes someone who is just there for the adverts or backlinks. And remember, people are voting for you (or against you) all the time.

Now that you know how important it is to bookmark your website, I guess you’re going to get busy doing just that. But time is money, so first of all, you might consider getting a college student to do this for you, and second of all, some have higher value than others, so look for the top 20 or so on Google and go for the ones you have heard of and might be inclined to use, not the obscure ones.

Follow the rules, and you will soon see traffic coming your way.

One final way to position yourself as an expert is to add information on Wikipedia, create things like a Squidoo lens or a Congoo area, and become an ‘expert’ in your field.

There are literally billions of websites out there at the minute, and that is in the English language alone. If you want to raise yourself above the crowd, master social networking and social bookmarking, offer valuable free information and value for money on your paid products, and soon you will be the expert in your niche everyone wants to know more from.

Nov 25 2008

Web 2.0 Marketing Strategies 6

You need to also take control by visiting social bookmarking sites and looking around for posts that interest you or are related to your niche you are trying to be successful in. Bookmark these sites, and if at all possible, add a comment that will link back to your site. This single step can boost your traffic immensely, and make you visible on the search engine radar.

Imagine what happens when you bookmark three websites as your favorites and they bookmark you in return, and each of you comments on the others’ posts! You will soon amass a network of active links, which the search engines love.

Certain social bookmarking sites become favorites with search engines, which mean that the links they feature will get higher rankings. Then there is YouTube, owned by Google, and thus given preference over every other video site.

Social bookmarking is the fastest way to create hot internet buzz around your product or service. It is the surest way to get noticed. If you do the follow up work and create content that people like, your odds of landing up on the front pages of social bookmarking websites will increase with every post and every link you create, especially if you use popular social bookmarking sites like Digg, Reddit, Stumbleupon and others.

Remember, the higher your ranking on the search engines, and in the blog engines, the greater will be the traffic beating its way to your door. If you then have an email capture, and a good sales letter or links to your affiliates, who should have professional, high converting sales letters, the more likely it is you will convert these people from browsers into people who have taken the action you desire.

Nov 24 2008

Web 2.0 Marketing Strategies 5

Social bookmarking

If you run a website, you already have an idea of the rush that webmasters feel when they open their stats and see a sudden explosion in the number of hits to the site.

Or when you open your inbox, and see a whole bunch of messages from PayPal telling you that you have cash.

It feels a bit like hitting the jackpot at Vegas on the slots. The trouble is, we have to be realistic. The payouts on the slots can actually be a lot smaller than many of us hope. However, so long as we are not losing money (or in this case a lot of time and effort) we are winning the game.

Social bookmarking is one of the most potent types of Web 2.0 software used to build traffic to your website, the kind of traffic that brings thousands of new visitors to the site every day, hundreds who are willing to register, and thousands of repeat visitors on a regular basis.

With social bookmarking, the more bookmarks a website earns, the more visited it will become. So it is up to you to post great useful content, but it is also possible to promote your site quickly and easily.

When you bookmark your site using a social bookmarking website’s tool, it will give you an automatic backlink. Then, you go on to add tags to your listing. Every tag will earn you a link. That could mean getting as many as 10 to 15 backlinks for every social bookmarking site you use.

To give you an example of the potential power of this tool, say you were using 8 bookmarking sites. How many links would you get, and therefore, how much traffic could you be attracting?

By providing intelligent content, you give your visitors added reasons to come to you. But, your work does not end there. You are really not joining these websites so you can help visitors bookmark you by accident.

Nov 23 2008

Web 2.0 Marketing Strategies 4

Why is Web 2.0 marketing important?

In the past, getting noticed on the Internet was relatively easy. There was little choice and less competition. So, making a splash in the pond of Internet marketing was not so difficult. In my heady internet days, which go back to about 1996, I was able to get hundreds of people to all the sites I built for myself and my friends with virtually no more marketing than sig files in my emails and participation on a couple of forums.

But today, things are very different, with millions more internet users, but also billions more sites, and growing!

Today, marketing is not about how many hits you have, but about how well you convert your visitors from browsers into buyers. If any self-proclaimed internet marketer tells you it is all about the traffic, move on to another one.

It is all about CONVERTING traffic. And it is all about getting repeat visits, keeping them coming back for more with your great content and terrific products that offer value for money.

Why should users come back to you when they have so many places to go? Because through your site and great content in your email newsletter, and the products you create and sell (or high-quality products that you promote for other people) you will establish yourself as someone who can be trusted, and whose opinions and guidance count.

Of course, people who browse the net have very short memories, and they will dump you if you don’t keep yourself in their mind. How many times do we bookmark a page, and never look at it again?

So, in order to keep yourself in the forefront of your competition, you must first have a place where they can register for your newsletter, so you can contact them when you need to. Do NOT spam them, do not over-post about rubbish.

You have to post well, and post regularly, at least twice a week. Use video and audio to capture their attention on the net, but make sure it is worth looking at, or put another way, worth spending their precious time on.

Use the scheduler feature of WordPress to line up your articles for the coming month. I can usually get all my content written, uploaded and put in the queue for a month in a single Sunday if I stay organized.

Using the RSS with email feature of Aweber, you can email to your list automatically every time you post a new article.

Nov 22 2008

Web 2.0 Marketing Strategies 3

Web 2.0 marketing tools

So let us look at the tools available to us as Web 2.0 marketers.

Some of the most common Web 2.0 strategies include social bookmarking, RSS marketing, video marketing and blogging.

Blogging is one of the most highly touted features of Web 2.0. WordPress is one of the most popular programs, and with good reason. It is easy to use, attractive, a helpful organizational tool for your site, and has good technical support and features called plug-ins that can help take your blog to a whole new level of sophistication and traffic.

RSS comes a close second as a handy tool, though at present it is mainly used by men under 30 in the tech field. An RSS feed allows users to subscribe to a page so he or she gets fresh content every time the original page changes.

A more useful tool from my point of view is an RSS with an automatic mailer, so that each time you create a new post, it will be sent to the people on your in-house mailing list.

A mailing program with an auto responder is an essential tool for any online marketer, so choose one that can handle RSS as well as broadcast and series follow up messages. We recommend Aweber for this because of its robust features.
Aweber Email Program

Video marketing is hot too because it allows people to put up videos easily, videos made on camera, as PowerPoint presentations, or as desktop presentations with voiceover.

In this way, you can give their visitors an experience hitherto unheard of on the net – that of seeing, listening and absorbing at the same time. You can actually demonstrate what you are talking about with an arrow or highlighter on your desktop, which is great for instructional and how-to type tasks on the internet.

Then we have social bookmarking, which is basically a vote for your website. They can click to add it to their own list of favorite sites, but how much better for them to add it to the list of must-see sites on travel, pets, and so on.

These are just a couple effective ways in which you can make your presence felt on the web. Soon, your visitors will see that you are a player in your chosen niche, and a force to be reckoned with.

Nov 21 2008

Web 2.0 Marketing Strategies 2

Web 2.0 decoded

Web 2.0 marketing strategies consist of a number of Internet marketing software products that operate as very flexible content management systems. They are dynamic, unlike static webpage’s, and easy to create and organize.

You can create them all by yourself, or you can invite users to create and contribute to your content pool. If you carefully name your categories, and your blog posts, you will soon start getting a good volume of traffic.

Participating in these traffic-building strategies can raise your profile and help you promote your business, products or services quickly and easily. You can even sell other products and services at your site as an affiliate for another stream of income.

As you know, there is a hot race to possess certain data that will give people an edge, for example, how to market on the internet. So, what do you do if you’re not the only one who has that data?

You can do the next best thing, shout the loudest, so people flock to you for information and don’t go to your competitors for it. You direct traffic, and convert them from visitors into buyers.

You can also build a loyal following through a list, and be able to market to that list on a regular basis. A good, responsive in house list is worth its weight in gold.

Nov 20 2008

Web 2.0 Marketing Strategies 1

What exactly is Web 2.0?

Almost everybody seems to be talking about Web 2.0 these days. Never mind the fact that many people throw around the term without knowing too much about it.

Do you do that too? Don’t worry. You’re not alone. But it’s time you explored what Web 2.0 is, and more importantly, what it can do for your business or for you if you are thinking about opening a business.

Before we get into Web 2.0 software and define what it is in dry as dust terminology, take a moment to answer my question: What do these websites have in common: wikipedia, del.icio.us and Digg?

The answer is simple really. They are all websites that aim to use the power of the information highway (also known as the Internet) to connect people.

They look to users to create quality content, share expertise and provide balanced opinions (and checks and balances) through social interaction.

Their fundamental ideology is: people have an axe to grind, so, why not let them do it in public? Give them a place to express themselves, share knowledge and information, and connect, and the resultant site, or base of knowledge, will grow exponentially, and make the web the better for it.

Obviously, social networks have become popular, and those built around a common theme can become quite successful, with loyal groups sharing information and often becoming ideal marketing platforms for those who have commercial products or services to share with that group, commonly referred to as a niche (pronounced either nitch or neesh).

A niche in Web 2.0 can be the ‘sweet spot’ of marketing because you have found a group of like-minded people interested in the same thing, and they can not only become your customer, they can pass on news of your products and services to others (go viral).

They literally ‘infect’ others with their enthusiasm. The danger is, of course, the opposite. That your products sucks and they complain about it long and loud on a public forum, which is why many top companies actually have employees who scan Web 2.0 for mentions of their products, and even blog about them and how great it is to work there.

Perhaps it is even human nature that more negative critiques are posted than positive ones, but also look at what is being said. A vague versus a specific complaint with details is more likely to be taken seriously and be of value than ‘it sucks’.

So while there are some risks involved in stepping into the Web 2.0 sphere as a marketing tool, the rewards can be great if you know your niche and produce real value for money (especially in this economy).

Aug 27 2008

What is Web 2.0?

Web 2.0 is the so-called second generation of web-based communities and services, which are people based as opposed to being technology based. They rely on interactive web design for networking and participation, and linking meaningful content through referrals through Web 2.0 search engines like technorati, digg.com and del.icio.us.

Teaders don’t just read, they participate and provide additional content, for example in Wikipedia and other types of wikis, or through blogging, and commenting on each other’s blogs. WordPress.com is a very popular, easy to use blogging solution.

Another important aspect of Web 2.0 is file sharing and repurposing, using tools such as Napster, and feed syndication using RSS (Really Simple Syndication)

The main feature of Web 2.0 is that the content is being provided and shared by visitors to a site, rather than produced by professionals. Other notable examples of Web 2.0 sites are:

*myspace.com

*youtube.com

*skype.com

*newsvine.com

*facebook.com

The world of Web 2.0 is constantly changing. The trick is to try to stay one step ahead of the curve, and to figure out the best ways to make money from this new internet.