Tips for Tweeting As Part of Your Daily Business Routine 3
Once you’re all set up, simply login to your Twitter page, or open up your Twhirl software and start sending messages.
Just as with any social networking site such as forums or message boards, Twitter can easily take big chunks of your time if not monitored carefully. This is one reason it would be wise to devote a set amount of time per day to network with it.
A good starting point would be around 15 minutes each day, around the same time/s every day. You can easily plan this with your morning email check and cup of coffee, around lunch time, and/or at the end of the day.
The frequency is up to you, but since it is only 140 characters, you can easily tweet 3 times a day if you have something worthwhile to say.
Anytime something interesting is going on in your business, whether it’s a site change, a product launch or even a special post to your blog, use Twitter to let your followers know.
Make sure your tweets are well-crafted—you might want to draft them in Word first to make sure there are no misspellings, and that your tweet is the right length (you can go to Tools, Word Count, and see the number of characters with spaces if you are not sure.
You might also want to keep this Word file handy so you can see your tweets all in one place and copy and paste essential information quickly and easily, like your URL.
As with any marketing tool, don’t just bombard Twitter with your links. Be personable and establish your expertise in your niche. Be friendly and observant to others as well, commenting where appropriate, and you’ll go far with Twitter.
You may not see results from your twittering efforts immediately, but the important thing is to begin to get your name recognized and be a regular contributor.
The more you tweet, and incorporate the service into your daily business routine, the more recognized you’ll become. People will want to know what’s going on with you and your business, and in time, you’ll be linked to over and over again by other users.
Twitter can be a powerful marketing tool to help your business grow, with only a bit of time and effort, but only if you use it judiciously. And only if you remember that it is just one of many social networking and Web 2.0 tools with marketing potential to help you grow your business or website and take it to the next level.