Category: Social Networking

Apr 18 2012

How to Raise Your Online Profile

Everyone is talking about the power of social media these days, but there are some good rules of the road when it comes to raising your profile online, and some pitfalls that you will want to avoid. If you are setting up social media accounts for your business or for your job as a social network marketer, you will want to be even more careful about the kind of image that you convey online. Here are a few things to keep in mind when trying to set up an effective online presence in the social networks:

Keep all online presences clean and professional.
It is okay to joke with others and form bonds. However, it is important to keep in mind that at all times, what you do and say is revealing what kind of person you are, and your manners are also representing your business in these networks. Your online actions are easily visible to others (including your boss if you still have a day job and are writing under your own name) and therefore, you are a reflection of your business, and vice versa. Just think of the Fox newsman who got found out within 24 hours of dishing the dirt on his own company, and don’t do it, no matter how much money you think you can make. You stand to lose a lot more than your job if they press charges. In fact, some companies do not want their employees to mention where they work at all, so as to not risk anyone reading what they write on social networks, blogs and so forth, as being affiliated with the company in any way.

Here is an easy rule to follow if you are not sure you should post something on your wall or member area. If in doubt, don’t. It is as simple as that.

Also watch what you say. What strikes one person as funny can be downright offensive to others. Also remember that some people enjoy using the anonymity of the Internet to be very nasty at times. Manners cost nothing.
If you come across as rude or insulting, you will not likely be recommended by peers. Keep your correspondence and status updates clean and professional. Also, do not share too much of your personal life. Be helpful and if you want to be anecdotal, use the old ‘I had a friend who’ rather than “I did this”. In this way your material still has the ring of authenticity without regaling anyone with tales of your college drinking binges that nearly ended in catastrophe.

Leverage your expertise.
If you are an expert in your industry, or even if you simply have a lot of knowledge and experience, put this to use for your company. Write articles geared toward customers or potential start-ups. If you have enough information to share, publish an e-book. This will also keep your company in good standing as you are being generous with your knowledge and imparting it to others. This can help position you as a expert and your ebooks as an author worth paying attention to.

It is very easy to establish an online presence if you know where to look. Social networking is huge, especially with the Internet being such a vast and ever-growing resource. Establishing an online presence means that you will be seen and so will your company. If you play your cards right, you can become one of the top presences in your particular industry or niche provided that your online presence is an impressive one.

For more information on rapid ways to grow your brand online and drive traffic, you might like:

How to Use Social Networking Sites to Promote Your Business (Marketing Matters)
Creating Your Personal Image Online: How to Enhance Your Career Prospects By Building an Impressive Personal Profile Online (Business Matters)

Mar 28 2009

Tips for Tweeting As Part of Your Daily Business Routine 3

Tips for Tweeting As Part of Your Daily Business Routine 3

Once you’re all set up, simply login to your Twitter page, or open up your Twhirl software and start sending messages.

Just as with any social networking site such as forums or message boards, Twitter can easily take big chunks of your time if not monitored carefully. This is one reason it would be wise to devote a set amount of time per day to network with it.

A good starting point would be around 15 minutes each day, around the same time/s every day.  You can easily plan this with your morning email check and cup of coffee, around lunch time, and/or at the end of the day.

The frequency is up to you, but since it is only 140 characters, you can easily tweet 3 times a day if you have something worthwhile to say.

Anytime something interesting is going on in your business, whether it’s a site change, a product launch or even a special post to your blog, use Twitter to let your followers know.

Make sure your tweets are well-crafted—you might want to draft them in Word first to make sure there are no misspellings, and that your tweet is the right length (you can go to Tools, Word Count, and see the number of characters with spaces if you are not sure.

You might also want to keep this Word file handy so you can see your tweets all in one place and copy and paste essential information quickly and easily, like your URL.

As with any marketing tool, don’t just bombard Twitter with your links. Be personable and establish your expertise in your niche. Be friendly and observant to others as well, commenting where appropriate, and you’ll go far with Twitter.

You may not see results from your twittering efforts immediately, but the important thing is to begin to get your name recognized and be a regular contributor.

The more you tweet, and incorporate the service into your daily business routine, the more recognized you’ll become. People will want to know what’s going on with you and your business, and in time, you’ll be linked to over and over again by other users.

Twitter can be a powerful marketing tool to help your business grow, with only a bit of time and effort, but only if you use it judiciously. And only if you remember that it is just one of many social networking and Web 2.0 tools with marketing potential to help you grow your business or website and take it to the next level.

Mar 26 2009

Tips for Tweeting As Part of Your Daily Business Routine 2

Tips for Tweeting As Part of Your Daily Business Routine 2

The next step is to begin following other Twitter users. There are a few ways you can do this. You can save their pages to your web browser bookmarks.

Or, even easier, once you’ve found a page you are interested in, simply click the “Follow” button under their name. This will allow you to see their posts, or tweets.

Now that you are up on Twitter, you’ll need to let others know that you have joined Twitter so that they can follow your updates as well.

You can do this in a number of ways. Start by telling your email list subscribers (and if you don’ thave an email list, you MUST get one!) Post about Twitter on your blog (and if you don’t have a blog, you really need to get one!)

There are even scripts you can add to your blog or website that will retrieve your most recent tweets, and post them for your visitors to see.

You have the ability to use your Twitter page to see what’s happening with others, or you can even download applications such as Twhirl, that will allow you to have instant messaging-style software on your computer to see all your posts, and the posts of those you follow. This makes it much easier to manage your Twitter activity in one place without spending a lot of time and effort.

Mar 22 2009

Getting to Know Twitter 4

Getting to Know Twitter 4

Pros and Cons of Twitter

For many, whether they are looking for friends, clients, or someone to help them out with a problem or workload, getting in touch with others is important.  With Twitter it has never been easier!

Just keep in mind, that because it is so easy, it can become addictive. Twitter can be a useful tool for staying in touch with people, and for marketing your business by spreading the word about what you are up to.

But it can also bite into your time and your core business if you Tweet too much, or just for the sake of it.

On the plus side, it doesn’t take as long to tweet as it does to blog!

Another potential drawback to Twitter is that, like all social media, you can hear negative as well as positive things, and might end up having to do ‘damage control’ because it is so public.

Keep in mind that more people will complain online (it must be something about that lovely anonymity which causes people to flame each other!) than they will give you positive feedback, but this too can be of value to grow and expand your business in the right direction.

It is also a great tool to find out what your competition is up to, and what new products or services you might consider offering based on what people express as their genuine needs and concerns.

If you offer a solution, they will come. So if you create a perception through Twitter that you are a ‘go to’ person, you will be able to expand your user base and business with just a few tweets!

Mar 20 2009

Getting to Know Twitter 3

Getting to Know Twitter 3

Send and Receive Regular Updates
Want to follow someone’s updates and see what they are up to with their business or life in general? Simply sign into your Twitter account, type in their Twitter address or username and click the “Follow” button.  That’s all there is to it.

The amount of time that spent reading the messages is very short, and you can be in contact with people a great deal more than you otherwise might be.

Staying in Closer Touch
In essence, you can get to know each other much more quickly than if you were just reading each others blogs or profiles on the internet.

The look and feel of an instant messaging service helps add to this ability.  Think about it for a minute: Do you feel more connected to those on your messenger list, or on the blogs you read?

Twitter gives the impression of closer contact, and also immediacy, that exciting things are happening that no one wants to miss out on.

Mar 18 2009

Getting to Know Twitter 2

Getting to Know Twitter 2

Create A Buzz
There are several advantages to this type of rapid communication, similar to instant messaging, but public. The first thing that you will discover is that it allows for a much more immediate relay of information.  The shortness of the message forces you to be very brief, and this alone can create interest in those reading.

Because tweets are so short, they often lead to frequent posting, which is excellent when you are looking to communicate with people and to get to know them.  While Twitter is, by default, public, you can restrict the people who see your material with the ease of checking a box in your profile.

Find Out What’s Going On with Others
You will find that not only can you post tweets, you can also receive them.  Once again, the immediate nature of this service lends greatly to its appeal.

Mar 16 2009

Getting to Know Twitter 1

Getting to Know Twitter 1

If you want to understand your target customer as well as keep up with various ways of marketing to those potential customers, Twitter is one of the most powerful and popular tools out there right now.

This new type of network communication has been taken up by companies and individuals alike in recent months and for good reason.  It is an effective way to market to people if you follow a few simple guidelines.

To get a better understanding of Twitter, let’s first take a look at the format.

Short and Sweet Tweets

Essentially, Twitter is a program that allows you to make very small, public posts.

Because these posts are so limited (they max out at 140 characters) they can easily be sent to a number of different locations all at once.

Like Instant Messaging, Only Public
When you have written a Twitter, it can appear on the twitter website, on short message services, instant messaging sites or even on third-party applications like Facebook or Twitterific.

Users can even add a script to their blog or website, to show their most recent posts and the posts of others!  Your Twitter messages, also known tweets, will appear to anyone who has chosen to follow your updates.

Mar 12 2009

5 Reasons Twitter is a Powerful Marketing Tool 4

5 Reasons Twitter is a Powerful Marketing Tool 4

4. You Get to Hear a Lot From Others
Remember that it goes both ways; you can put information out on Twitter, and you can also learn a lot too from other people about their interests, ideas, and what they are up to. Pick a ‘mentor’ or two, someone you want to watch and learn from.

By following other’s Twitter accounts, especially if it looks like they have a lot to offer, you can keep in the loop about various competing or complimentary products, services, and other happenings online.

This can be a great way to keep an eye on what is going on in order to keep yourself in the know of your industry, and again, try to stay one step ahead of the curve.

In addition, by having direct contact with your customer base, you can learn more about their likes, dislikes, and what they are most interested in. A savvy marketer makes sure that they try to create or at least offer products that meet these stated customer needs.

So if you are looking to marketing your existing product line, or expand your offerings. Twitter can be a terrific tool for finding out what people really want.