Category: SEM

Aug 11 2008

Getting Started with Google PPC: AdWords Hints and Tips 2

Keywords are the channel through which you will be driving traffic. Assuming you have a good website worthy of being looked at to start off with, what words would you use to describe your product/s for sale. Start with one product if you have more than one.

 

Then, brainstorm your keywords. Then be prepared to create a landing page with a short URL that will incorporate that keyword wherever possible. NEVER send your traffic just to your home page if you can customize your marketing message using keywords.

 

Here are some tips for choosing the right keywords:

 

* Match your keywords to your ad text.

Your keywords should be closely related to the product or service you’re advertising. Your ad will then get more clicks from people who are interested in what you have to offer.

 

Many new advertisers enter dozens of keywords unrelated to their ad. They pick the names of popular TV shows or general topics like “videos,” thinking this will put their ad in front of more people.

 

The result is that yes, there will be a lot of people viewing the ad, maybe even clicking on it, but the fact is that most people who see the ad are looking for other topics.

 

So if you try this tactic, you will be  wasting money on clicks from people who were not potential, highly targetted customers to begin with. Remember, traffic is meaningless if it does not convert.

 

Therefore, you will save a lot of time, money and effort by having a few highly relevant keywords specific to your product,  rather than many potentially popular, high volume but unrelated keywords. Match your keywords to your ad content and your site content and products, and you’ll reach  the right audience, the one that really wants what you’re selling.

Aug 09 2008

Getting Started with Google PPC: Adwords Hints and Tips 1

We have already covered in depth what Pay Per Click is at this site, and why you should consider it as part of your overall marketing strategy.

 
When you begin, it is imperative that you choose effective keywords for your ad campaign.

 
Good keywords are critical to the success of your ad. Choose the right keywords and you choose the right audience for your ad. Choose the wrong ones, and you will be paying for traffic, but not converting that traffic.

 

The right keywords will help you connect with the most potential TARGETTED customers, which in turn should help you earn more sales, and get the best return for your advertising investment.

 

You choose keywords for your ad when you first create your account with Google. You can also add new keywords or edit and remove existing ones after your account has been set up.

 

Before we get started on keyword selection, make sure you do NOT select the Starter Edition as Google calls it. You may be tempted by speed and ease, but seriously, better to start out small, with very tightly focused, well-organized PPC campaigns in a properly set up account, than watch your money vanish and literally have no clue where it all went. Even if $20 a day sounds like a small amount of money for PPC, that is $600 a month, $6000 a year, so you want to get the most bang for your buck.

Jul 15 2008

Google Slap? Slap Google Back

http://news.yahoo.com/s/afp/20080715/bs_afp/uscompanyitcompetitionmicrosoftyahoogoogle_080715192513

 

Is coverage of the Google-Yahoo intended deal re advertising by Google on both networks.

 

If you have ever been slapped by Google, as I have just last week, where they would have shut me down had my Yahoo ads not been working (and they are still demanding $5 or $10 a click even though I have changed the supposedly offending pages!) I am a savvy professional getting huge click through and good sales, til they slapped me.

 

I changed the pages according to their supposed new criteria, they slapped me even harder, from $1 to $10 a click for things I was paying 3 or 4 cents for!!! It HAS TO stop.

 

I urge you to write to any of the congressmen involved in the hearings, especially if they are from your state, to tell them how you were slapped by Google and what the result was. The people who are deciding this don’t even know what a Google slap is, unless WE warn them.

 

I hate to agree with Brad Smith from Microsoft, but giving Google 90% of paid search when so many of us have been slapped, and WE are the savvy ones, is a licence to print money on Google’s part, and bankruptcy staring us in the face if there is no such thing a truly ‘relevant’ page any more, except what they CHOOSE to deem relevant.

Jul 02 2008

PPC: Pay Per Click, and how to market on the search engines 2

Other reasons why PPC is so popular

 In addition, websites can control their advertisement costs with the use of PPC marketing, through budgeting daily. You can monitor your return on investment immediately, and there are various strategies for writing excellent ads and thus getting the most from your PPC marketing budget.

 Therefore, PPC Marketing is truly a winning solution for both parties, you as advertisers, and the consumers who are looking for almost exactly what you sell.

 Instant Traffic

Finally, it is the fastest way we know of to drive traffic to test your product, your sales message/sales letter, test different offers, and be able to turn on and off campaigns and traffic at will. You can experiment, split test, learn what people are really interested in and gear your message toward them.

 You can get a Google pre-pay account up and running in as little as 15 minutes, and start split testing and running ads.

Jul 01 2008

PPC: Pay Per Click, and how to market on the search engines 1

PPC marketing or pay per click marketing is the most popular method of advertisement employed by various search engines and websites on the Internet.

 PPC marketing may often be referred to as search engine marketing, pay for position, cost per click or pay for performance.

 But regardless of the term used, PPC marketing is the online advertiser’s medium of choice for promoting products and services to online consumers.

 Why is PPC so popular?

 PPC marketing is beneficial to both the advertiser and the consumer.

 Advertisers using PPC marketing only need to pay for the actual click throughs linked to their sites from search engines. At the same time, consumers don’t have to constantly be subjects to annoying emails or pop-up ads for products and services they are not the least bit interested in

 This is known as interruption marketing-it is stopping you in your quest, in order to shove an ad in your face.

 With PPC ads, they are ALREADY LOOKING for something related to your product, via keywords, and your ads are shown at the same time as the organic search engine results being delivered up as most relevant of all the pages in the internet.

 If you then make a point of capturing information about your website visitor though a simple newsletter or free report sign up using the targeted keyword, you are engaging in permission based marketing.

 The visitors to your site who have come through organic search and pay per click search form a highly targeted consumer group that is more likely to purchase a specific product or service.

May 26 2008

SEM

SEM stands for Search Engine Marketing, a variety of strategies used to marketing your website with a view to getting more traffic to it. Strategies include PPC (Pay Per Click), CPA networks (Cost Per Acquisition) banner ads and other forms or advertising. PPC is very common for both large and small companies, and is a rapid way of getting targetted traffic to your site. Banner ads are very common, but the campaigns are not very targetted and can be very expensive.

PPC is relatively inexpensive, you don’t pay for just the banner being shown, (per impression), and the traffic is highly targetted because you write your own ads, which should be based around your niche keywords.