Category: PPC

Jul 07 2008

PPC: Pay Per Click, and how to market on the search engines 6

Running an effective PPC marketing campaign continued

 In addition, there is syntactic support-for example, the word depression can refer to the medical condition, the weather (eg, a tropical depression), or the Great Depression of the 1930s. How can you tell if your search is relevant-by the other words around it. For the medical condition, you would see words like mood, anxiety, antidepressants and so on.

 

So write your copy naturally, but also keep in mind that a cluster of keywords or phrases on the page and in your off-page elements like your metatags will help give you good results organically. You will most likely find that eventually you will rank highly on the search engines simply by virtue of traffic and so many people visiting your site, that you may get to turn off your PPC.

 

Or, turn it off for one set of keywords in order to use your budget to drive traffic to another.

 

It is also important that a website constantly monitors the performance of its PPC marketing campaign. This will help the site modify any existing PPC marketing ad to make it more productive.

 

All of the PPC networks allow for split testing, where you can show more than one ad in rotation and see which performs best. Check your campaign settings, especially in Google—it will be favorable for them to make the most money possible and your whole budget can vanish in the blink of an eye if you aren’t careful.

 

Run two ads, test them, then test again. Any PPC marketing ad that has not proven effective can be immediately discontinued. Altering PPC marketing ads is a continuous process that many websites do in order to increase their return on investment. You will eventually get to a point where you have perfected the ad, and then you can leave it running on autopilot.

 

Track your sales, and remember, if you are getting lots of good clicks, but no one is taking your newsletter or buying, then you need to look at your sales letter or call to action to see if you can improve it, for maximum return on your investment.

Jul 06 2008

PPC: Pay Per Click, and how to market on the search engines 5

 

 

Running an effective PPC marketing campaign

 

There are a number of things that a website should consider when running an effective PPC marketing campaign. It is important to develop a marketing plan in order to get the most return on investment from PPC marketing. Selecting the most appropriate keywords that relate to your site’s business is essential in PPC marketing.

 

However, simply choosing the most popular keywords does not necessarily translate into profit. Selecting more specific keywords that will put a site within the first ten results of a search also gets greater awareness from online consumers.

 

In addition, it doesn’t cost as much as getting the top spot for PPC marketing. Your organic SEO and PPC will run on the same keywords, so you should work closely with your editors and copywriters to know the keywords you are targeting.

 

Don’t forget phrases and even misspellings.  They can be a goldmine if you bid on them.

 

Jul 05 2008

PPC: Pay Per Click, and how to market on the search engines 4

 

Other possible disadvantages of PPC marketing

PPC marketing ads also require continuous funding, as discontinued payments will also result in discontinued ads. This can be unfavorable for a website that has already built high rankings with their PPC marketing ads, only to have them switch off unexpectedly or because your budget runs out.

 

Bidding on keywords can also be quite costly, as the growing number of websites on the internet struggle against each other to bid on the most popular keyword for their PPC marketing ad. However, if you target your keywords carefully, write tight and relevant PPC ad copy, and land them on a page which is also carefully keyworded, you should convert your visitors into ‘buyers’-get them to sign up for an email newsletter at the very least, and if you are very fortunate, you might even get a sale.

 

Obviously small business websites can be at a disadvantage in the PPC playing field because they have far bigger budgets than most of us. However, if you learn the PPC game well, you can actually perform better than their ads, which often use automatic keyword insertion, and thus create nonsense results (like many of the ads for amazon or ebay)

 

Jul 04 2008

PPC: Pay Per Click, and how to market on the search engines 3

Possible drawbacks of PPC marketing


Despite the obvious advantages of PPC marketing, there are possible drawbacks that can cancel out its benefits. One of the most common problems associated with PPC marketing is the inexperience of many people attempting to use this profitable advertising method.

Simply submitting PPC marketing ads to a search engine such as Google does not make up the entire campaign. In fact, structuring the campaign correctly is often the difference between success and failure.

But Google, Yahoo and MSN all have different ways of setting up the campaigns, which can be confusing to a newcomer to PPC advertising.

PPC marketing requires a calculated and systematic approach to setting up ads. PPC marketing involves the use of appropriate keywords, relevant ads, and strategic bids in order to get top placement on a search engines list of ad results. Getting top search engine placement (on the first page, and preferably above the fold) helps boost traffic to a website quickly and easily, and a well-designed webpage relevant to the keyword that you have bid on can easily translate into sales and thus into profits.

Without the necessary experience and knowledge to carry out a typical PPC marketing ad, your first PPC campaign may turn into an expensive disaster that will not convert at all, so you need to track and test every step of the process in a methodical manner.

Jul 02 2008

PPC: Pay Per Click, and how to market on the search engines 2

Other reasons why PPC is so popular

 In addition, websites can control their advertisement costs with the use of PPC marketing, through budgeting daily. You can monitor your return on investment immediately, and there are various strategies for writing excellent ads and thus getting the most from your PPC marketing budget.

 Therefore, PPC Marketing is truly a winning solution for both parties, you as advertisers, and the consumers who are looking for almost exactly what you sell.

 Instant Traffic

Finally, it is the fastest way we know of to drive traffic to test your product, your sales message/sales letter, test different offers, and be able to turn on and off campaigns and traffic at will. You can experiment, split test, learn what people are really interested in and gear your message toward them.

 You can get a Google pre-pay account up and running in as little as 15 minutes, and start split testing and running ads.

Jul 01 2008

PPC: Pay Per Click, and how to market on the search engines 1

PPC marketing or pay per click marketing is the most popular method of advertisement employed by various search engines and websites on the Internet.

 PPC marketing may often be referred to as search engine marketing, pay for position, cost per click or pay for performance.

 But regardless of the term used, PPC marketing is the online advertiser’s medium of choice for promoting products and services to online consumers.

 Why is PPC so popular?

 PPC marketing is beneficial to both the advertiser and the consumer.

 Advertisers using PPC marketing only need to pay for the actual click throughs linked to their sites from search engines. At the same time, consumers don’t have to constantly be subjects to annoying emails or pop-up ads for products and services they are not the least bit interested in

 This is known as interruption marketing-it is stopping you in your quest, in order to shove an ad in your face.

 With PPC ads, they are ALREADY LOOKING for something related to your product, via keywords, and your ads are shown at the same time as the organic search engine results being delivered up as most relevant of all the pages in the internet.

 If you then make a point of capturing information about your website visitor though a simple newsletter or free report sign up using the targeted keyword, you are engaging in permission based marketing.

 The visitors to your site who have come through organic search and pay per click search form a highly targeted consumer group that is more likely to purchase a specific product or service.

Jun 25 2008

PPC BASICS 5

THE BASICS OF PPC 5

6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:

· Discount offers

· Testimonials

· Celebrity/famous endorsers

· Money-back guarantees

· Free trials or sample offers

· Freebies

· Reverse psychology

· Major benefits (“Lose weight”)

· Direct instructions (“Click here”)

7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple – designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.

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Jun 24 2008

PPC BASICS 4

Below are some important things to consider when planning on a pay per click campaign:

 1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).

 

2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

 

3. Bid just right. Know how to bid right – a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

 

4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program – if you spend more on advertising but have little or no sales at all.

 

5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.