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	<title>Insider Secrets Corp. &#187; PPC</title>
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	<description>Get the latest insider secrets on how to succeed on the internet....</description>
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		<title>Get More Traffic Through Ad Testing and Optimization</title>
		<link>http://insidersecretscorp.com/get-more-traffic-through-ad-testing-and-optimization/</link>
		<comments>http://insidersecretscorp.com/get-more-traffic-through-ad-testing-and-optimization/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 00:50:57 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

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		<description><![CDATA[Are your Pay Per Click ads the best they can be? Ad testing (also known as a/b testing or split testing) lets you experiment with multiple ads at the same time to find out which ones work best. When combined with the Ad Optimization feature in Google and Yahoo, the better-performing ads will display more [...]]]></description>
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		<title>THE BASICS OF PPC 5</title>
		<link>http://insidersecretscorp.com/the-basics-of-ppc-5/</link>
		<comments>http://insidersecretscorp.com/the-basics-of-ppc-5/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 00:39:14 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[PPC]]></category>

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		<description><![CDATA[6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:   ·           Discount offers ·           Testimonials ·           Celebrity/famous endorsers ·           Money-back guarantees ·           Free trials or sample offers ·           Freebies ·           Reverse psychology ·           Major benefits (&#8220;Lose weight&#8221;) ·           Direct instructions (&#8220;Click [...]]]></description>
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		<title>THE BASICS OF PPC 4</title>
		<link>http://insidersecretscorp.com/the-basics-of-ppc-4/</link>
		<comments>http://insidersecretscorp.com/the-basics-of-ppc-4/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 00:38:40 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[PPC]]></category>

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		<description><![CDATA[Below are some important things to consider when planning on a pay per click campaign:  1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).  2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget [...]]]></description>
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		<title>THE BASICS OF PPC 3</title>
		<link>http://insidersecretscorp.com/the-basics-of-ppc-3/</link>
		<comments>http://insidersecretscorp.com/the-basics-of-ppc-3/#comments</comments>
		<pubDate>Sun, 03 Aug 2008 00:35:02 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[PPC]]></category>

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		<description><![CDATA[There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business &#8216;online&#8217;. Some of them are listed below: · Get launched immediately. PPC advertisements are implemented very quickly &#8211; they can go &#8216;online&#8217; within an hour after winning the bid and paying for it. · Obtain specific, pre-qualified, [...]]]></description>
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		<title>THE BASICS OF PPC 2</title>
		<link>http://insidersecretscorp.com/the-basics-of-ppc-2/</link>
		<comments>http://insidersecretscorp.com/the-basics-of-ppc-2/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 00:34:16 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[PPC]]></category>

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		<description><![CDATA[PPC advertising is usually done with the following standard procedures:  1. Setting up an account and/or deposit funds.  2. Creating a keyword list.  3. Choosing (and setting up) an account with a PPC search engine.  4. Bidding on the ad placement, including the search result words or phrases.  5. Writing out an ad copy.  6. [...]]]></description>
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		<title>THE BASICS OF PPC 1</title>
		<link>http://insidersecretscorp.com/the-basics-of-ppc-1/</link>
		<comments>http://insidersecretscorp.com/the-basics-of-ppc-1/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 00:33:34 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[PPC]]></category>

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		<description><![CDATA[PPC stands for Pay Per Click &#8211; a popular advertising technique on the Internet. It is found on websites, advertising networks, and especially on search engines. You pay when a prospective customer clicks on the link. PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close [...]]]></description>
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		<title>PPC:  Pay Per Click, and how to market on the search engines 8</title>
		<link>http://insidersecretscorp.com/ppc-pay-per-click-and-how-to-market-on-the-search-engines-8/</link>
		<comments>http://insidersecretscorp.com/ppc-pay-per-click-and-how-to-market-on-the-search-engines-8/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 01:13:02 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://insidersecretscorp.com/ppc-pay-per-click-and-how-to-market-on-the-search-engines-8/</guid>
		<description><![CDATA[Final words on PPC PPC is one of the fastest ways to drive qualified traffic to your site for pennies compared to what you would be using other advertising.   Just make sure you understand that PPC  is both a short term and long term strategy, and calculate that it is going to take you [...]]]></description>
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		<title>PPC:  Pay Per Click, and how to market on the search engines 7</title>
		<link>http://insidersecretscorp.com/ppc-pay-per-click-and-how-to-market-on-the-search-engines-7/</link>
		<comments>http://insidersecretscorp.com/ppc-pay-per-click-and-how-to-market-on-the-search-engines-7/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 00:12:21 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://insidersecretscorp.com/ppc-pay-per-click-and-how-to-market-on-the-search-engines-7/</guid>
		<description><![CDATA[Getting professional help with PPC marketing   The popularity of PPC marketing has given rise to professionals offering PPC marketing services for small and big businesses. Hiring a professional PPC marketing company is advisable for a small business without experience in PPC marketing. Most PPC marketing companies offer reasonable rates for their services and at [...]]]></description>
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		<title>PPC:  Pay Per Click, and how to market on the search engines 6</title>
		<link>http://insidersecretscorp.com/ppc-pay-per-click-and-how-to-market-on-the-search-engines-6/</link>
		<comments>http://insidersecretscorp.com/ppc-pay-per-click-and-how-to-market-on-the-search-engines-6/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 00:11:45 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://insidersecretscorp.com/ppc-pay-per-click-and-how-to-market-on-the-search-engines-6/</guid>
		<description><![CDATA[Running an effective PPC marketing campaign continued  In addition, there is syntactic support-for example, the word depression can refer to the medical condition, the weather (eg, a tropical depression), or the Great Depression of the 1930s. How can you tell if your search is relevant-by the other words around it. For the medical condition, you [...]]]></description>
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		<title>PPC:  Pay Per Click, and how to market on the search engines 5</title>
		<link>http://insidersecretscorp.com/ppc-pay-per-click-and-how-to-market-on-the-search-engines-5/</link>
		<comments>http://insidersecretscorp.com/ppc-pay-per-click-and-how-to-market-on-the-search-engines-5/#comments</comments>
		<pubDate>Sun, 06 Jul 2008 00:11:14 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[PPC]]></category>

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		<description><![CDATA[&#160;   Running an effective PPC marketing campaign   There are a number of things that a website should consider when running an effective PPC marketing campaign. It is important to develop a marketing plan in order to get the most return on investment from PPC marketing. Selecting the most appropriate keywords that relate to [...]]]></description>
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