Category: Internet

Jul 30 2012

Why You Should Create a Sitemap 4

Why You Should Create a Sitemap 4

For all of the reasons previously mentioned, it is most important to implement a sitemap for website projects which will be of a considerable size.

In this way, you will be able to keep your website easily accesible and neatly organized for everyone to be able to use, both you and your site visitors. They will be able to find what they need, and not be tempted to click out and go elsewhere.

You will also be able to plan future growth of the site in a scientific, strategic way, to help keep your site growing and your visitors coming back often to see what is new.

You can even use it as a marketing tool: Coming Soon is a way to get them intrigued, and there is nothing better than a fresh, dynamic looking website.

So make sure your sitemap is kept up to date, submitted correctly, and that you monitor the traffic and activities in each area of your site to determine if they are viable, and even if you need a new, exciting area to lure more traffic to your site.

FURTHER READING:

44 Top Online Marketing Trends in 2013: How to Use Them to Increase Your Profits

SEO Success Secrets: How to Master Search Engine Optimization Techniques for Continuous Free Traffic to Your Website

How to Start Using Twitter as an Effective Marketing Tool for Your Business

How to Make Your Small Business Look Larger Even on a Budget

Information Marketing Success

Mastering Google’s Zero Moment of Truth in Your Online Marketing

Jul 24 2012

Why You Should Create a Sitemap 2

Why You Should Create a Sitemap 2

3) Site optimization purposes

When you create a sitemap, you are actually creating a single page which contains links to every single page on your site.

Imagine what happens when search engine robots hit this page — they will follow the links on the sitemap, and naturally, every single page of your site that you want to be visible will be indexed by the search engines!

It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website, so people can see what your site is all about on one single page.

Conversely, if you don’t want a page to be found, for example, test pages of sales letters, and multiple versions of a rapid conversion landing page, then don’t include links to them in your site map.

If you have a free Google account, you can access the Google webmaster tools, which have information about how to set up your site map and give it to Google in order for it to be able to spider your site better.

They are also adding to the reports and statistics available about your site all the time. Once you add a little string of verification code in the metatag of your home page, the two way communication can begin. Within a day or so of my adding the code, my site was being spidered by Google every day.

Some sites can wait months or even years to be found by Google, so the site map and webmaster tools are ones you definitely want in your kit to help promote your site quickly, easily, and inexpensively.

FURTHER READING:

44 Top Online Marketing Trends in 2013: How to Use Them to Increase Your Profits

SEO Success Secrets: How to Master Search Engine Optimization Techniques for Continuous Free Traffic to Your Website

How to Start Using Twitter as an Effective Marketing Tool for Your Business

How to Make Your Small Business Look Larger Even on a Budget

Information Marketing Success

Mastering Google’s Zero Moment of Truth in Your Online Marketing

Jul 21 2012

Why You Should Create a Sitemap 1

Why You Should Create a Sitemap 1

A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one.

By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

1) Navigation purposes

A sitemap literally acts as a map of your site. If your visitors browse your site and gets lost in amongst the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease.

2) Conveying your site’s theme

When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the “big picture” of your site by reading through each page, and by doing that you will be saving your visitors’ time.

They will be able to click on the links they are interested in, and even better, they will see the wealth of content that you have, and hopefully want to return to learn more.

FURTHER READING:

44 Top Online Marketing Trends in 2013: How to Use Them to Increase Your Profits

SEO Success Secrets: How to Master Search Engine Optimization Techniques for Continuous Free Traffic to Your Website

How to Start Using Twitter as an Effective Marketing Tool for Your Business

How to Make Your Small Business Look Larger Even on a Budget

Information Marketing Success

Mastering Google’s Zero Moment of Truth in Your Online Marketing

May 31 2012

The Benefits of Article Marketing for Your Business

 

Article marketing has proven to be an effective way to promote your online business for a number of reasons. They are the equivalent of infomercials on the TV, giving both interesting factual information and promoting products and services that can help solve a particular problem.

In addition, article marketing can drive traffic to your site, help you get subscribers for your newsletter, and help you improve your page ranking with certain search engines. Links back to your site or products from other sites can be perceived by Google as a vote for your site, indicating that it is interesting and relevant to a particular keyword.

Article marketing is the use of factual articles on niche topics to help drive traffic to your own site. Rather than a pure promotional piece, these articles will contain high-quality information and leave the reader eager for more. On the top article directories such as Ezinearticles, your content will appear attractively and at the end of the article you will be allowed to give promotional data about yourself in the form of a resource box.

In your resource box you would put a brief biography of yourself and your contact information, including a link over to your site.

Article marketing has become a popular way to spread the word about your business in a non-spammy way on a wide variety of sites around the Internet. It has also been used to boost the rank of a site in the eyes of search engines like Google, though with the April 2012 Google update, these links are not only valued less highly, but can even be penalized under the Penguin algorithm update. (See Joan Mullally’s guide on 44 Marketing Trends in 2012 for more information.)

The more articles you put into the directory, the better will your site’s search results will be because the site will be considered to be more relevant. Sites at the top of Google’s search engine results pages will get more natural traffic, also termed organic traffic, that is, traffic that is not paid for, as compared with Pay Per Click (PPC) traffic.

Some article directories have gained a reputation for publishing rubbish, but there are still some reputable ones that will help add to your online presence. Look at it this way. If someone uses those sites regularly and types in dog training, you have a better chance of being found and ranking highly on the article directory for that key phrase than you do on Google.

If visitors then like what they read and click to find out more about you, you have the potential for a repeat visitor and perhaps even subscriber and customer.

Some people advocate publishing an incomplete article to force people to come to your site, but this seems fairly obvious as a marketing ploy and can be frustrating for the reader.

Other Internet marketers offer good articles off site at the directories but lead them to a rubbish site full of ads with the express goal of getting ad revenue from the clicks they get on the ads and banners they have put up all over the site. This is a valid way of making money, but certainly not loyal repeat visitors, which we feel are the life-blood of any long-term, sustainable online business.

Still other sites are publishing articles which are incomplete and poorly written in an effort to get as many up as possible for the sake of the links and the page rankings. The recent changes to the Google Panda update that first hit in Feb 2011 and has now hit online business owners in April 2012 can actually trigger a site review by a human being. If your site fails, you can end up in a penalty box for 3 to 6 months, which would cause the traffic at most sites to plummet.

The trend towards article marketing has also led to a lot of copied content or rephrased content, which we commonly refer to as spun content. Content spinning through software or human means was designed to help business owners rank highly for as many keywords as possible related to the niche they were working in.

With the recent Google changes, duplicate content and keyword stuffing in poorly written articles generated by a computer will also get you penalized if you are not careful.

Article marketing is not dead, but it is certainly in need of an overhaul in 2012. If you have been cranking out a lot of poor-quality articles, slow down and let your quality start to come through. Do not try to take short cuts. After all, the content that you produce is a reflection of the information products that you are trying to sell online. If you see all of your content on your site and article directories as a free sample of what people can look forward to if they buy your product, you might be able to make more sales of your products.

At the very least, you can start to position yourself as a knowledgeable expert on your niche without being seen as a spammer. Combined with other search engine optimization techniques, article marketing done correctly can still be a valuable source of traffic to your site and a measure of relevance and therefore rank so long as you know what Google is looking for, and what they are penalizing.

FURTHER READING
SEO Success Secrets: How to Master Search Engine Optimization Techniques for Continuous Free Traffic to Your Website

44 Top Online Marketing Trends in 2013: How to Use Them to Increase Your Profits

May 09 2012

How to Use Stories to Engage Your Customers

One of the best ways to build customer empathy is through telling stories. Stories suck people in, keep people entertained and can help get your message across in a much more heartfelt way.

When people listen to a story, they immediately put their guards down. People aren’t looking out for a sales pitch. Instead, they relax and let you take the lead.

When you tell a great story, your audience will not only love the experience, but also understand your point and connect with your brand more.

So how do you tell a great story?

==> Focus on the Opening and Closing

The two most important parts of the story are the beginning and the end.

The beginning of the story needs to catch people’s attention so they pay attention to the whole thing. You need to set up the “what’s in it for me” right from the get go. Let your audience know that an essential lesson is buried in the story and that they need to listen closely.

The end is equally important. This is where you reveal the moral of the story and tie it back to your audience’s real life. The end of your story should feel like an eye-opening experience to your audience.

==> Trim the Fat

Beginning storytellers often try to tell the story as completely and accurately as possible. Unfortunately, that often results in rambling and overly long stories.

Trim out as much of the story as you can, without losing the core of the story and without losing any of the punch.

Don’t worry about getting all the details in. It’s okay if the story is just slightly different than what happened, as long as you’re abbreviating and not lying.

Keep it simple and to the point.

==> Make the Characters Come Alive

One of the biggest things to pay attention to in the story is the characters, especially the main character.

The audience should be able to relate to the main character. As you’re telling the story, they should be able to vicariously experience the emotional arc that the character is going through.

Every story should have a beginning, where the problem is set up. Throughout the story, some sort of tension arises. The character battles through the story and eventually comes out victorious or defeated.

Throughout the story, the audience should get to know the character more and more until they feel like they somehow know this person.

==> Use Stories from Everywhere

The best storytellers use stories for all over their lives. Always be on the lookout for ways you can turn experiences you’ve had in your life into stories to help hammer your message home.

Storytelling is one of the best ways to build empathy with your customers. Focus on the opening, trim the fat, emphasize the characters and look for stories from all over your life.

Other Reading:

How to
Use Twitter for Viral Marketing

How to Start Using Twitter as an Effective Marketing Tool for Your
Business

Successful
Social Media Marketing In 15 Minutes A Day

Sep 26 2009

The New MiFi

Just saw this way-cool new device, a private wifi hub that can host up to 5 devices in your immediate vicinity, wireless, about the size of your hand. I think I will have to revise my Christmas wish list…

http://now.sprint.com/nownetwork/mifiProductPage.html?id9=Ad_2009q3_mbb_mifi_anyspot_728x90

May 09 2009

How to Overcome Information Overload 3

#5  Organize and label.

Email messages can often be sorted and labeled and even stored in folders so you can access them on an as needed basis.

Information, for example blogs, newsletters, and content you receive can also be sorted and organized for easy access. Many blogs allow email subscribe options, which means you don’t have to hunt all over the website to see what is new, they will deliver it to you.  You can then file it in your email folders–a free Yahoo account with unlimited storage is great for this.

Also putting material in Google or Yahoo dashboard collects it without you losing anything. This process saves you time from having to consume information when you receive it.  Now you can access it when and if you need it and save yourself valuable time.

Just make sure your filing system is consistent. Keyword your files and folders, and at the very worst, create one folder on your desktop for each month to help keep it tidy.

Ultimately, you’re in control of your time and the information you consume.  Set priorities, use the tools and technology available, and keep yourself organized for a streamlined and stress free approach to information gathering so you don’t suffer from information overload.

May 07 2009

How to Overcome Information Overload 2

#3  Set a limit.  If you find that a particular medium drains an abundance of your time, social networking or email for example, you can schedule your time with those particular sites.

For example, instead of leaving your email open all the time and dealing with it as and when it comes in, turn off that little voice or pinger that tells you that you have mail and instead, access it only at certain times of the day.

For example, you can choose to access it in the morning, at lunchtime and again at the end of the day.

Social networking can be set aside until later in the evening and you can give yourself 20 minutes each morning to read the news or watch it on television.  You can tweet, blog, ping etc, at the same time every day so you don’t feel overwhelmed.

#4  Take information vacations.  Whether you turn off all media for a day, for the weekend, for a week or –gasp– even for a month, taking a vacation from information will help you see that you can in fact live without it.  This break will help you set priorities and get your life back from information overload. You don’t have to be switched on ALL the time, and in fact, in office settings, particularly those of you who telecommute, will find you are far more productive if you are not trying to fly through your media all day every day.