Category: Internet Marketing

Aug 02 2012

Social Bookmarking Tools to Use

Social Bookmarking is a great way to get links to your site so that people can find your content. There are a number of Social Bookmarking Sites that have emerged from the pack to become places you want to be seen:
http://technorati.com/
http://www.stumbleupon.com/
http://digg.com/
http://del.icio.us/

There are also
Social Bookmarking Plugins for WordPress such as
Add Social Bookmarks and
Artiss that can make it easy for your content to be bookmarked across many of the most popular sites.

If you are not making the most of social bookmarking, get started today to get links back to your site for even more traffic.

FURTHER READING:

44 Top Online Marketing Trends in 2013: How to Use Them to Increase Your Profits

SEO Success Secrets: How to Master Search Engine Optimization Techniques for Continuous Free Traffic to Your Website

How to Start Using Twitter as an Effective Marketing Tool for Your Business

How to Make Your Small Business Look Larger Even on a Budget

Information Marketing Success

Mastering Google’s Zero Moment of Truth in Your Online Marketing

May 31 2012

The Benefits of Article Marketing for Your Business

 

Article marketing has proven to be an effective way to promote your online business for a number of reasons. They are the equivalent of infomercials on the TV, giving both interesting factual information and promoting products and services that can help solve a particular problem.

In addition, article marketing can drive traffic to your site, help you get subscribers for your newsletter, and help you improve your page ranking with certain search engines. Links back to your site or products from other sites can be perceived by Google as a vote for your site, indicating that it is interesting and relevant to a particular keyword.

Article marketing is the use of factual articles on niche topics to help drive traffic to your own site. Rather than a pure promotional piece, these articles will contain high-quality information and leave the reader eager for more. On the top article directories such as Ezinearticles, your content will appear attractively and at the end of the article you will be allowed to give promotional data about yourself in the form of a resource box.

In your resource box you would put a brief biography of yourself and your contact information, including a link over to your site.

Article marketing has become a popular way to spread the word about your business in a non-spammy way on a wide variety of sites around the Internet. It has also been used to boost the rank of a site in the eyes of search engines like Google, though with the April 2012 Google update, these links are not only valued less highly, but can even be penalized under the Penguin algorithm update. (See Joan Mullally’s guide on 44 Marketing Trends in 2012 for more information.)

The more articles you put into the directory, the better will your site’s search results will be because the site will be considered to be more relevant. Sites at the top of Google’s search engine results pages will get more natural traffic, also termed organic traffic, that is, traffic that is not paid for, as compared with Pay Per Click (PPC) traffic.

Some article directories have gained a reputation for publishing rubbish, but there are still some reputable ones that will help add to your online presence. Look at it this way. If someone uses those sites regularly and types in dog training, you have a better chance of being found and ranking highly on the article directory for that key phrase than you do on Google.

If visitors then like what they read and click to find out more about you, you have the potential for a repeat visitor and perhaps even subscriber and customer.

Some people advocate publishing an incomplete article to force people to come to your site, but this seems fairly obvious as a marketing ploy and can be frustrating for the reader.

Other Internet marketers offer good articles off site at the directories but lead them to a rubbish site full of ads with the express goal of getting ad revenue from the clicks they get on the ads and banners they have put up all over the site. This is a valid way of making money, but certainly not loyal repeat visitors, which we feel are the life-blood of any long-term, sustainable online business.

Still other sites are publishing articles which are incomplete and poorly written in an effort to get as many up as possible for the sake of the links and the page rankings. The recent changes to the Google Panda update that first hit in Feb 2011 and has now hit online business owners in April 2012 can actually trigger a site review by a human being. If your site fails, you can end up in a penalty box for 3 to 6 months, which would cause the traffic at most sites to plummet.

The trend towards article marketing has also led to a lot of copied content or rephrased content, which we commonly refer to as spun content. Content spinning through software or human means was designed to help business owners rank highly for as many keywords as possible related to the niche they were working in.

With the recent Google changes, duplicate content and keyword stuffing in poorly written articles generated by a computer will also get you penalized if you are not careful.

Article marketing is not dead, but it is certainly in need of an overhaul in 2012. If you have been cranking out a lot of poor-quality articles, slow down and let your quality start to come through. Do not try to take short cuts. After all, the content that you produce is a reflection of the information products that you are trying to sell online. If you see all of your content on your site and article directories as a free sample of what people can look forward to if they buy your product, you might be able to make more sales of your products.

At the very least, you can start to position yourself as a knowledgeable expert on your niche without being seen as a spammer. Combined with other search engine optimization techniques, article marketing done correctly can still be a valuable source of traffic to your site and a measure of relevance and therefore rank so long as you know what Google is looking for, and what they are penalizing.

FURTHER READING
SEO Success Secrets: How to Master Search Engine Optimization Techniques for Continuous Free Traffic to Your Website

44 Top Online Marketing Trends in 2013: How to Use Them to Increase Your Profits

May 09 2012

How to Use Stories to Engage Your Customers

One of the best ways to build customer empathy is through telling stories. Stories suck people in, keep people entertained and can help get your message across in a much more heartfelt way.

When people listen to a story, they immediately put their guards down. People aren’t looking out for a sales pitch. Instead, they relax and let you take the lead.

When you tell a great story, your audience will not only love the experience, but also understand your point and connect with your brand more.

So how do you tell a great story?

==> Focus on the Opening and Closing

The two most important parts of the story are the beginning and the end.

The beginning of the story needs to catch people’s attention so they pay attention to the whole thing. You need to set up the “what’s in it for me” right from the get go. Let your audience know that an essential lesson is buried in the story and that they need to listen closely.

The end is equally important. This is where you reveal the moral of the story and tie it back to your audience’s real life. The end of your story should feel like an eye-opening experience to your audience.

==> Trim the Fat

Beginning storytellers often try to tell the story as completely and accurately as possible. Unfortunately, that often results in rambling and overly long stories.

Trim out as much of the story as you can, without losing the core of the story and without losing any of the punch.

Don’t worry about getting all the details in. It’s okay if the story is just slightly different than what happened, as long as you’re abbreviating and not lying.

Keep it simple and to the point.

==> Make the Characters Come Alive

One of the biggest things to pay attention to in the story is the characters, especially the main character.

The audience should be able to relate to the main character. As you’re telling the story, they should be able to vicariously experience the emotional arc that the character is going through.

Every story should have a beginning, where the problem is set up. Throughout the story, some sort of tension arises. The character battles through the story and eventually comes out victorious or defeated.

Throughout the story, the audience should get to know the character more and more until they feel like they somehow know this person.

==> Use Stories from Everywhere

The best storytellers use stories for all over their lives. Always be on the lookout for ways you can turn experiences you’ve had in your life into stories to help hammer your message home.

Storytelling is one of the best ways to build empathy with your customers. Focus on the opening, trim the fat, emphasize the characters and look for stories from all over your life.

Other Reading:

How to
Use Twitter for Viral Marketing

How to Start Using Twitter as an Effective Marketing Tool for Your
Business

Successful
Social Media Marketing In 15 Minutes A Day

May 03 2009

The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy That Sells

The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy That Sells – Third Edition

Content is king these days in the internet world, but marketing copy is the royal flush!

The author of The Copywriter’s Handbook, Bob Bly, is the king of direct marketing copywriting. He has been a professional writer for almost 30 years and has worked as a copywriter for many well-known companies, (including my employer for the past 9 years) and he has also written over 60 books.

He has compiled his extensive knowledge of marketing and copywriting together in The Copywriter’s Handbook so you too can get the kind of results he does.

The Copywriter’s Handbook is a very detailed resource book written by a master of his trade. It covers the techniques used in marketing copywriting and is geared for the beginner but also the experienced copywriter.

It is a book that guides you step-by-step to writing copy that sells and increases your customer base.

The book starts with an introduction to copywriting and then continues on to topics like:

* Writing to Get Attention: The Headline

* Writing to Sell

* Writing to Communicate

* Getting Ready to Write

* Writing Print Advertisement

* Writing Direct Mail

* Writing Brochures

* Writing Commercials

* And much more

The author also covers in great detail the setting up of a freelance copywriting business, how to get hired by an ad agency, and how to work with copywriters as well as graphic design for copywriters.

The appendices feature a glossary, relevant websites, organizations, books and periodicals.

If you want to be noticed by future customers and increase your market potential, this book will teach you how to achieve higher earnings through writing copy that sells.

The Copywriter’s Handbook by Bob Bly is a must-read book for all copywriters, whether you are start starting out or whether you are already in the business. It covers all the essential tools of the trade in one comprehensive book at a great price.

The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

Dec 02 2008

1001 Advertising Tips : Book Review

1001 Advertising Tips

1001 Advertising Tips is an excellent reference guide full of expert advice on how to advertise effectively.

It explains what works and what doesn’t in advertising in a clear, straightforward manner. It is a clear, comprehensive, step-by-step guide to create advertising that sells.

The ideas in the book are organized in points, supported by examples from past advertising campaigns, and illustrated throughout with actual ads. All these visual examples make the ideas clear and memorable.

In 1001 Advertising Tips you will read about many effective marketing strategies and be offered insights, tools, and techniques that you need to market any product or service.

In this book you will learn:

* The types of words that persuade

* The images that grab consumers’ attention

* Sponsorship and product placement

* The kinds of slogans are the most effective

* The number of repetitions needed to sell your product

* The colors that optimize your message

* The power of corporate and brand logos

* The choice of a product name

The tips on advertising make this book an ideal way to get inspired. Each chapter is a well-researched mix of scientific knowledge and concrete examples.

No matter what type of advertising you use (print, billboard, television or radio advertising, internet) this book offers proven strategies. It outlines everything you need to know to create advertisements that will make your sales soar, regardless of your budget.

If advertising is a part of your marketing plan and you need some guidance and support as you take your advertising efforts to the next level, this is a superb book you will refer to over and over again.
1001 Advertising Tips

Oct 05 2008

Business Development Primer

Dave Bullock has launched a new Business Development Primer for any owner who wants to triple their business.

Profit Engineers

Oct 03 2008

Triple Your Response Rates For Your Business

What would your financial future look like if you could triple (or more!) your response rates in all of your online activities?

It IS possible when you know how:

 Triple Your Response Rates

Sep 29 2008

How to boost your online profits into the triple digits

Dave Bullock is a no-nonsense tracker and tester who helps you look at your existing site, see what it is doing, and help you double or even triple your business with just a few short steps.

His eight step program to bigger internet profits is here.