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As we have said, content is king when it comes to making money online, and not just for niche marketing, but for entertainment like romance novels as well.

Content is king these days in the internet world, but marketing copy is the royal flush!

The author of The Copywriter’s Handbook, Bob Bly, is the king of direct marketing copywriting. He has been a professional writer for almost 30 years and has worked as a copywriter for many well-known companies, (including my employer for the past 9 years) and he has also written over 60 books.

He has compiled his extensive knowledge of marketing and copywriting together in The Copywriter’s Handbook so you too can get the kind of results he does.

The Copywriter’s Handbook is a very detailed resource book written by a master of his trade. It covers the techniques used in marketing copywriting and is geared for the beginner but also the experienced copywriter.

It is a book that guides you step-by-step to writing copy that sells and increases your customer base.

The book starts with an introduction to copywriting and then continues on to topics like:

* Writing to Get Attention: The Headline

* Writing to Sell

* Writing to Communicate

* Getting Ready to Write

* Writing Print Advertisement

* Writing Direct Mail

* Writing Brochures

* Writing Commercials

* And much more

The author also covers in great detail the setting up of a freelance copywriting business, how to get hired by an ad agency, and how to work with copywriters as well as graphic design for copywriters.

The appendices feature a glossary, relevant websites, organizations, books and periodicals.

If you want to be noticed by future customers and increase your market potential, this book will teach you how to achieve higher earnings through writing copy that sells.

The Copywriter’s Handbook by Bob Bly is a must-read book for all copywriters, whether you are start starting out or whether you are already in the business. It covers all the essential tools of the trade in one comprehensive book at a great price.

The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

Killer Web Content is written by Gerry McGovern, the CEO and founder of Customer Carewords. He is being hailed as the worldwide authority on managing web content as a business asset. He lecturers extensively on content management issues worldwide and has also written several books on the subject.

In Killer Web Content, he conveys his vast knowledge of content management to the reader simply and clearly. He teaches strategies and tools to write the best web content possible to get your product noticed.

You will learn in great detail how, with the right content, you too can get customers to your website, and how to keep them interested so they will want to buy your product.

The author also shows how to get your website into the first page of search results to increase traffic to your site.

Killer Web Content also introduces you to blogs, RSS and e-mail newsletters and how you can use them to your advantage for a full service online business.

If you want to create a website that really works for you and your business, Killer Web Content is packed with advice and techniques to get the most from your site.

It is a must-read book for everybody involved in writing content, from large to small businesses, self-employed to IT Managers.

Killer Web Content will help you build the know-how to create a website that will lead you and your business to a successful future.

Buy now at Amazon:

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand

He is the founder and president of Hypnotic Marketing Inc and has written many bestselling books and articles on copywriting, promotion, marketing and hypnotic marketing.

In his book he teaches you how to get your message across more successfully by writing in ways that make people respond more favorably to your product.

He draws from his vast working knowledge of the marketing industry and offers in-depth strategies and tactics that are easily applied to a copywriter’s daily work, particularly on the internet.

Before and after case studies help you to get a better understanding of the topics and how to apply them in real life, and shows how even small changes to a marketing campaign can yield big results.

Joe Vitale explains what hypnotic writing means, how to write hypnotic headlines, and he shows you which hypnotic words to use to put the buyer into a buying trance and mood.

In this fascinating book, he explains the hypnotic power of repetition. He teaches you to write in a way that catches the reader’s attention and keep them interested right up the point where they hit the buy button (what I call conversion architecture on this site).

The book is great for anyone who is interested in business and persuasive writing, whether you want to achieve the perfect sales letter and convince your customers to purchase a product, or write novels and stories creatively and win people over with the power of your words.

Buy now:
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words