Entrepreneur Magazine is a great magazine to look at if you are thinking of going into business for yourself. Why not take advantage of this terrific special offer now:
Tags: entrepreneur, small business
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The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy That Sells – Third Edition
Content is king these days in the internet world, but marketing copy is the royal flush!
The author of The Copywriter’s Handbook, Bob Bly, is the king of direct marketing copywriting. He has been a professional writer for almost 30 years and has worked as a copywriter for many well-known companies, (including my employer for the past 9 years) and he has also written over 60 books.
He has compiled his extensive knowledge of marketing and copywriting together in The Copywriter’s Handbook so you too can get the kind of results he does.
The Copywriter’s Handbook is a very detailed resource book written by a master of his trade. It covers the techniques used in marketing copywriting and is geared for the beginner but also the experienced copywriter.
It is a book that guides you step-by-step to writing copy that sells and increases your customer base.
The book starts with an introduction to copywriting and then continues on to topics like:
* Writing to Get Attention: The Headline
* Writing to Sell
* Writing to Communicate
* Getting Ready to Write
* Writing Print Advertisement
* Writing Direct Mail
* Writing Brochures
* Writing Commercials
* And much more
The author also covers in great detail the setting up of a freelance copywriting business, how to get hired by an ad agency, and how to work with copywriters as well as graphic design for copywriters.
The appendices feature a glossary, relevant websites, organizations, books and periodicals.
If you want to be noticed by future customers and increase your market potential, this book will teach you how to achieve higher earnings through writing copy that sells.
The Copywriter’s Handbook by Bob Bly is a must-read book for all copywriters, whether you are start starting out or whether you are already in the business. It covers all the essential tools of the trade in one comprehensive book at a great price.
The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
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Killer Web Content: Make the Sale, Deliver the Service, Build The Brand
Killer Web Content is written by Gerry McGovern, the CEO and founder of Customer Carewords. He is being hailed as the worldwide authority on managing web content as a business asset. He lecturers extensively on content management issues worldwide and has also written several books on the subject.
In Killer Web Content, he conveys his vast knowledge of content management to the reader simply and clearly. He teaches strategies and tools to write the best web content possible to get your product noticed.
You will learn in great detail how, with the right content, you too can get customers to your website, and how to keep them interested so they will want to buy your product.
The author also shows how to get your website into the first page of search results to increase traffic to your site.
Killer Web Content also introduces you to blogs, RSS and e-mail newsletters and how you can use them to your advantage for a full service online business.
If you want to create a website that really works for you and your business, Killer Web Content is packed with advice and techniques to get the most from your site.
It is a must-read book for everybody involved in writing content, from large to small businesses, self-employed to IT Managers.
Killer Web Content will help you build the know-how to create a website that will lead you and your business to a successful future.
Buy now at Amazon:
Killer Web Content: Make the Sale, Deliver the Service, Build the Brand
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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words is the new book by Joe Vitale, one of the top marketing specialists and hypnotic writers.
He is the founder and president of Hypnotic Marketing Inc and has written many bestselling books and articles on copywriting, promotion, marketing and hypnotic marketing.
In his book he teaches you how to get your message across more successfully by writing in ways that make people respond more favorably to your product.
He draws from his vast working knowledge of the marketing industry and offers in-depth strategies and tactics that are easily applied to a copywriter’s daily work, particularly on the internet.
Before and after case studies help you to get a better understanding of the topics and how to apply them in real life, and shows how even small changes to a marketing campaign can yield big results.
Joe Vitale explains what hypnotic writing means, how to write hypnotic headlines, and he shows you which hypnotic words to use to put the buyer into a buying trance and mood.
In this fascinating book, he explains the hypnotic power of repetition. He teaches you to write in a way that catches the reader’s attention and keep them interested right up the point where they hit the buy button (what I call conversion architecture on this site).
The book is great for anyone who is interested in business and persuasive writing, whether you want to achieve the perfect sales letter and convince your customers to purchase a product, or write novels and stories creatively and win people over with the power of your words.
Buy now:
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
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The Young Investor: Projects and Activities for Making Your Money Grow
Looking for some spring break or summer projects for your tweens and teens? Why not look at the economy, and start planning ahead?
Kids can never start too young thinking about their financial future. The book The Young Investor is a great way to get them started on the path to financial success and independence.
It was written by a grandmother, Katherine Bateman, who wanted to teach her own grandchildren the importance of money and how to invest it sensibly.
She has a vast knowledge of the investment banking sector, having been the CEO of a major investment bank.
It is never too early to start thinking about your financial future, and how you are going to meet many of life’s goals.
This book is geared toward teens and young adults. The author talks about a variety of topics including basic economics, budgeting, investments, banking, saving, stocks, bonds, mutual funds, risk tolerance, and much more.
The author uses everyday experiences and current examples to get these basic but essential ideas across. She uses a story of the Young Investor at the end of each chapter throughout the book to demonstrate and review in an understandable way the points made earlier on.
The book also features a bibliography, websites, phone numbers and a glossary.
This is a fantastic book for every budding investor who wants to learn the language of business and investing. It would make a great gift for any young teenager, or teen getting ready to face the world and their own financial responsibility.
The Young Investor: Projects and Activities for Making Your Money Grow
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Start Late, Finish Rich was written by David Bach, money guru and well-known author of several #1 New York Times bestselling books on achieving financial success.
Some of his books include The Automatic Millionaire, Smart Women Finish Rich, Smart Couples Finish Rich, and Fight for your Money.
His books have been translated into 15 languages and are being sold worldwide. He also lectures throughout North America on finishing rich.
Start Late, Finish Rich inspires reader to understand that it is never too late to take financial action. Whether you are in your thirties, forties, fifties or older you can still change your financial situation.
He talks about real life Americans who have made the commitment, and with David’s help ended up being financially free.
He coaches you step-by-step through a financial plan to improve your finances and start saving money. His plan relies on proven and tried financial principles: spend less, save more, make more, and live more.
Your road to success won’t be an easy one and it won’t come overnight, but once you have made the decision and stick to it, it is doable.
David Bach has helped millions of people achieve financial security with his financial plan. It gives hope to everybody, whether you have credit card debt, are living from paycheck to paycheck or are just starting late financially for whatever reason.
This book could be the start to your financial freedom. All it takes is a bit of effort and planning on your part. So why not head over to Amazon to get a copy (even a second hand one!) now:
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Gardening When It Counts: Growing Food in Hard Times
The author of Gardening When it Counts, Steve Solomon, is a well-known West Coast gardener who has written several books. He also teaches gardening master classes at the University of Oregon and throughout North America.
In today’s climate, more and more North Americans want to be more food self-sufficient and try to successfully grow vegetables in their backyard.
This means spending less money on your food bill, and helping the environment by cutting down on the miles food has to travel to be consumed by us.
In his book Steve Solomon talks about how to grow vegetables in your garden under difficult circumstances. The reader will learn about traditional low-input gardening methods, and how to keep growing through uncertain weather and economics.
The book is geared towards the beginner gardener, and the methods described can be used in all areas of the USA with the exception of tropics and hot deserts. It explains how food costs can be minimized and even halved by planting a vegetable garden in your back garden starting today.
He supplies a basic tool list that will get the job done, and how to maintain the tools. He also comments on unnecessary garden gadgets.
He gives advice on simple methods for making compost fertilizer, how to space for different crops, which sprinklers to use and where to get them, how to determine soil type, how to grow a garden without irrigation, how to save seeds for next year’s crop, and much more invaluable information that will have you gardening in no time.
This book is a valuable guide for any gardener that wants to grow vegetables successfully for the least amount of effort and expense. This book is a must-read for any gardener’s bookshelf.
Gardening When It Counts: Growing Food in Hard Times (Mother Earth News Wiser Living Series)
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Hot, Flat and Crowded: Why We Need a Green Revolution, and How It Can Renew America
Hot, Flat and Crowded: Why We Need a Green Revolution was written by Thomas Friedman. He is a Pulitzer Prize-winning author, journalist and New York Times columnist, who has written many successful books.
He has reported on the Middle East conflict, international economics, terrorist threats and the worldwide impact and was named one of America’s Best Leaders by U.S. News & World Report.
In his book, Friedman discusses how over-population, globalization and global warming have created a planet that isìhot, flat, and crowded and really in need of a new Green Revolution.
The book begins with a discussion of how America and Americans have changed since 9/11. Since then America has been building walls around itself to keep foreigners out. This has changed the way America is seen by others and how Americans see themselves. It keeps the country from being a nation of hope, and limits its ability to be a leader to conquer the important ecological and economic challenges of today.
In his book he presents the reader with ideas of a Green Revolution. He talks about how to restore the world and how to revive America at the same time.
Of particular interest is how the decreasing amount of non-renewable energy resources can be turned into an economic boom, creating jobs and change our wasteful practices, by putting our investment and effort into looking for renewable resources and ways to combat global warming.
His Code Green strategies call for clean energy, energy efficiency and conservation, strategies that open up opportunities for America as a leader and healer of the earth and in so doing restoring the health within the American nation.
Friedman offers in his book a doable plan to restore our planet, and to raise wealth. This is a must-read book of hope for everybody who is interested in our planet’s continued well-being and a sustainable future.
Buy now: Hot, Flat, and Crowded: Why We Need a Green Revolution–and How It Can Renew America
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The Insurance Maze: How you can save money on insurance and still get the coverage you need
The book The Insurance Maze is written by a well-known insurance writer, Kim Lankford. She is an expert in the field of insurance, and passes her insider knowledge of the insurance industry on to the reader in this handy book. She is also the chief insurance writer for Kiplinger’s Personal Finance Magazine and the author of the ‘Ask Kim’ column.
Insurance plays an important part in today’s world and your own personal financial planning. Whether you need to insure your home, car, life, health, pets, get yourself long-term care insurance and so on, The Insurance Maze book helps you to make the right insurance decisions and saves you from wasting hundreds of dollars by buying the wrong coverage.
The Insurance Maze covers topics such as:
* The dangers of small homeowners’ insurance claims
* Employer-provided health plans, how to avoid mistakes and how to choose good deals
* Health savings accounts and how to make the most of them
* Car insurance and how to save hundreds of dollars
* The importance of long-term care insurance in order to protect retirement savings
* Rising premiums and how to avoid or minimize them
* And much more more
In 288 pages the author guides you through real-life examples and gives tools and resources to find the best insurance deals in order to save you money and give you the best coverage for you and your family.
Getting insurance is smart in this economy. Prepare for the worst with the best coverage at the best price with the help of this handy book.
The Insurance Maze: How You Can Save Money on Insurance-and Still Get the Coverage You Need
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Advertising is not easy. You can’t just go and start placing ads without having an in-depth knowledge of crucial metrics. Like your target market, what sites and stores they frequent, how to email market to them effectively, and what effect social media, or social networking, is having on ad buys and the overall landscape of online advertising.
With The Online Advertising Playbook, you will discover how to achieve the full range of marketing objectives, from lead generation and customer acquisition, to driving traffic and inspiring loyalty to your brand with your online advertising.
The book has very detailed coverage on many advertising topics, excellent citations and references to actual studies, and many case studies discussed in very useful detail.
It is not just a how-to book, because it takes real world examples and analyzes them.
A few of the topics covered in the book include:
* Targeting Approaches and Marketing Objectives Online Targeting Potential.
* Advertising Reach and Frequency of Exposure
* Optimize the Media Mix to Maximize Branding and Sales
* Portrait of the Online Searcher
* Strategies for Effective Paid Placement Advertising
* Word of Mouth Strategies
* List Building as Brand Building
This book explains, in a clear and straightforward manner what marketers have learned from a decade of substantial change in the world of advertising, and what lessons have been learned online. By offering examples of ‘best practices’ you can avoid many of the (expensive) pitfalls of online advertising.
The Online Advertising Playbook’s principles, case studies, and tactical insights equip marketers with the best knowledge available for their advertising needs.
It is not a quick book, and will read more like a text book to many, but if you are willing to learn some really deep inside strategies to help with your advertising goals, then this is a great book to pick up and have on hand.
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