By choosing the right keywords, you are ‘pre-qualifying’ the visitors, in order to send them to the sales letter already in a frame of mind primed and ready to buy.

You are not, for example, running a PPC ad for Appliances, and hoping they are going to buy your coffee maker, instead of the fridge, vacuum, toaster, microwave, etc that they could buy.

No, if you want to be a successful affiliate, you will run a PPC campaign using keywords which are totally targeted to the product you want to sell, and will take them to a landing page, like a review page, which gives them incentive enough to click through to the sales page.

And nowadays, even coffee maker is far too general. Do they want an espresso maker, a Keurig, or a Tassimo? 

Here is a PPC sample ad:

Cheapest Tassimo with 20 free discs.

Full range of beverages, fast and

Free shipping. Member Discounts.

You can see in the ad examples of some of the buzzwords that will attract a Tassimo buyer.  It is cheap, the store gives free discs when you purchase, it stocks the entire range of Tassimo discs, ships fast and for free, and if you become a member, you will get additional savings, a useful thing considering you will have to keep on buying coffee, tea, chocolate and so on for the thing.

That is your PPC add.

If you want to be a top affiliate, there is one technique you need to master right away.

That is the art of content pre-selling.

As the name suggests, it is the marketing BEFORE the sale, so that by the time they ever get anywhere near the sales landing page, they will be chomping at the bit to buy what you are offering.

Preselling is really the fundamental difference between an affiliate scraping by, and a savvy affiliate who can earn a living and have cash coming in 24/7.

There are a number of ways to presell the product you are promoting effectively. This is the most fundamental and the most important job you have as an affiliate.

Contrary to popular belief, it is NOT to make the sale.  You need to let the sales letter do that.  You have to trust that the people you are working for have tracked, tested, and tracked and tested again until they have honed their sales letter to yield significant conversions.

Remember, you can have all the traffic in the world, but if no one is buying, they are not customers, but visitors. There is no such thing as ‘they almost bought.’

You have to encourage and entice them to even get to the sales letter.

One of the most effective ways to do that is with great PPC ads. That is the first way in which the product is presented. 

The great news is, if you choose the right keywords, the visitors will ALREADY be looking for your product. Your product will offer them the solution they need, at a price they can afford.