Jun 28 2008

Building An Opt-In Mailing List 3

DON’T

1. Add everyone who has ever emailed you to your list. Always ask permission first.
2. Purchase lists that you are not 100% sure that are opt-in. Always have an evidence to prove the legitimacy of the opt-ins.
3. Abuse people’s trust. This is a sure way to ruin your brand and you. Soon enough they will ignore your messages.
4. Mail too often. It can get annoying.
5. Be misleading in your subject line to try to get them to open the email. Just like a headline in a newspaper, your subject line should entice, but also make it clear what the communication is going to be about.


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