Jun 26 2008

Building An Opt-In Mailing List 1

One of the powerful tools in online email marketing is to build an opt-in mailing list.
An opt-in mailing list is a database of people’s names and email addresses who have subscribed to an email list via a web form, giving that list owner permission to send them periodic emails on the topic they are interested in. It is also known as permission based marketing.

The best feature of the opt in list is the possibility of being able to communicate with people who are particularly interested in your product, service or organization.

There are do’s and don’ts in starting your opt-in mailing list.

In this article we will give you some of the most important tips to help you decide if email marketing at your site it right for you, and how to get started.

In our next sections, we will talk about the Dos and Don’ts of Opt in Mailing Lists







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