Dec 14 2008

AutoResponders: Work Smarter, Not Harder 1

The use of autoresponders is quickly becoming popular in the online advertising and marketing world.

Computers are supposed to make our lives easier, and so a computer-based business is ideal, especially one that can be run virtually on autopilot.

An autoresponder is an essential tool in this type of business, to help you work smarter, not harder.

An autoresponder is an automatic messaging system, generally used on websites with ‘squeeze pages’ (also known as rapid conversion landing pages) in which a customer asks for and is given more information about a particular topic, or about the company’s products and services.

One such example is the robust Aweber  system.

At its simplest, the autoresponder will thank them for their interest, and send the information requested. However, an autoresponder can be a powerful tool when used as part of an overall integrated marketing platform.

In the case of a free newsletter, for example, in this system of permission-based marketing, you can contact them at will with information on the topic or your product, or range of products.

If you want to go the newsletter route, make sure you have users double-opt in, in order to be CAN-SPAM compliant. (In other words, you are promising that you are not spamming because they willingly gave you their name, received an email from you which asked them to confirm, and then did indeed confirm their interest.)

Aweber can handle all of these tasks for you quickly and easily. It is templated, so you can get started from the moment you open your account. If you want to customize your email and marketing message, you can do that to if you have the ability to set up new pages at your own site.