Nov 23 2009

Dumb Money Mistakes Many of Us Make

Here is a timely article about the number of dumb money mistakes we make that can end up costing us big time.
Money Mistakes

Dec 06 2008

The Online Advertising Playbook: Book Review

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

Advertising is not easy. You can’t just go and start placing ads without having an in-depth knowledge of crucial metrics. Like your target market, what sites and stores they frequent, how to email market to them effectively, and what effect social media, or social networking, is having on ad buys and the overall landscape of online advertising.

With The Online Advertising Playbook, you will discover how to achieve the full range of marketing objectives, from lead generation and customer acquisition, to driving traffic and inspiring loyalty to your brand with your online advertising.

The book has very detailed coverage on many advertising topics, excellent citations and references to actual studies, and many case studies discussed in very useful detail.

It is not just a how-to book, because it takes real world examples and analyzes them.
A few of the topics covered in the book include:

* Targeting Approaches and Marketing Objectives Online Targeting Potential.

* Advertising Reach and Frequency of Exposure

* Optimize the Media Mix to Maximize Branding and Sales

* Portrait of the Online Searcher

* Strategies for Effective Paid Placement Advertising

* Word of Mouth Strategies

* List Building as Brand Building

This book explains, in a clear and straightforward manner what marketers have learned from a decade of substantial change in the world of advertising, and what lessons have been learned online. By offering examples of ‘best practices’ you can avoid many of the (expensive) pitfalls of online advertising.

The Online Advertising Playbook’s principles, case studies, and tactical insights equip marketers with the best knowledge available for their advertising needs.

It is not a quick book, and will read more like a text book to many, but if you are willing to learn some really deep inside strategies to help with your advertising goals, then this is a great book to pick up and have on hand.

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

Dec 04 2008

The Truth about Avoiding Scams

Scams go all the way back to the beginning of time and they aren’t going away. Today however with technology around, the scammers job is easier, enabling them to reach out from anywhere around the world and take advantage of more people in half the time. No matter how smart you think you are, you can easily become a victim.

The Truth About Avoiding Scams arms you with everything you need to protect yourself. With this valuable resource you will learn:

* The truth about recognizing today’s newest scams–online and off

* The truth about safeguarding your money, health, and reputation

* The truth about phishing, vishing, pharming, slamming, and more

Author and lawyer, Steve Weisman offers quick, bite-size facts and information about every type of fraud, from identity scams to computer-based fraud, travel and health scams, phony educational loans and scholarships, and more.

A few specific scams you will learn about are:

* The new epidemic of “affinity fraud”

* Up-to-the-minute guidance on avoiding illegitimate online dating services

* “Cramming” and other phone frauds

* Tax and Social Security scams

* Employment, home repair, and investment scams

If you want a practical guide to what these dozens and dozens of scams are and how they are worked against you, this book is for you.

Let’s face it, we live in a time where scammers have many new tools to trick you into giving them your money, or deceive you into providing them the tools they need to steal your identity from you.

The Truth about Avoiding Scams provides helpful, clear, and concise information about 61 scams you are likely to face just because you live in the modern world and are on the internet.

Scams are everywhere…now discover exactly how to protect yourself with

The Truth about Avoiding Scams

Dec 02 2008

1001 Advertising Tips : Book Review

1001 Advertising Tips

1001 Advertising Tips is an excellent reference guide full of expert advice on how to advertise effectively.

It explains what works and what doesn’t in advertising in a clear, straightforward manner. It is a clear, comprehensive, step-by-step guide to create advertising that sells.

The ideas in the book are organized in points, supported by examples from past advertising campaigns, and illustrated throughout with actual ads. All these visual examples make the ideas clear and memorable.

In 1001 Advertising Tips you will read about many effective marketing strategies and be offered insights, tools, and techniques that you need to market any product or service.

In this book you will learn:

* The types of words that persuade

* The images that grab consumers’ attention

* Sponsorship and product placement

* The kinds of slogans are the most effective

* The number of repetitions needed to sell your product

* The colors that optimize your message

* The power of corporate and brand logos

* The choice of a product name

The tips on advertising make this book an ideal way to get inspired. Each chapter is a well-researched mix of scientific knowledge and concrete examples.

No matter what type of advertising you use (print, billboard, television or radio advertising, internet) this book offers proven strategies. It outlines everything you need to know to create advertisements that will make your sales soar, regardless of your budget.

If advertising is a part of your marketing plan and you need some guidance and support as you take your advertising efforts to the next level, this is a superb book you will refer to over and over again.
1001 Advertising Tips

Nov 30 2008

How to Use the Internet to Promote your Business Book Review:

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

Interested in promoting your business and/or Web site, but don’t have the big budget for traditional advertising? This book will show you how to build, promote, and make money from your Web site or brick and mortar store using the Internet with minimal costs, just some time and effort.

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money will arm you with the knowledge you need to make your business a success. Find out how to generate more traffic for your site or store with hundreds of Internet Marketing methods, including free and low-cost promotions. This book is a comprehensive, hands-on, step-by-step guide for increasing traffic to your web site.

You will learn:

* How to target more customers to your business and optimize your Web site from a marketing perspective

* To target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing

* How to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories

* Real-world examples of what strategies are succeeding and what strategies are failing

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money offers helpful, thorough, up-to-date advice without wasting readers’ time.

The only thing it is lacking is information on social networking and Web 2.0, but there is a lot of hype about these topics already, and there are other books devoted to that subject exclusively.

The strategies are doable, the information is priceless and the lessons can be applied. It is definitely a book worth having on your shelf. So don’t delay, especially if you are a business owner looking to create an effective and lasting web presence.

How to Use the Internet to Advertise Promote and Market Your Business or Website with Little or No Money

Nov 28 2008

Book Review: Selling Beyond eBay

Selling Beyond eBay: Foolproof Ways to Reach More Customers and Make Big Money on Rival Online Marketplaces

eBay is still the world’s most popular auction site, but it’s not the only one. Selling Beyond eBay offers potent strategies for targeting not just more buyers, but the right buyers.

By getting the benefits from specialty sites (niche sites), other auction sites, and online storefronts, sellers can increase their profits significantly.

In this book the readers will find:

* Descriptions and reviews of hot auction sites and marketplaces like uBid, iOffer, Yahoo! Auctions, Overstock Auctions, Bidville, Bid4Assets,, and Amazon

* Profiles of successful sellers using these sites in addition to (or instead of) eBay

* Step-by-step instructions for creating and managing online storefronts

* Options for combining online storefront sales with eBay auction sales

* Details on how to expand sourcing options in order to sell more merchandise

With author Greg Holden having written seven other books on this subject, he is no stranger to eBay. Holden writes that in terms of growth, eBay is not the shooting star it once was. It has become more and more competitive as it gets more crowded than it used to be, so Power Sellers are finding new places to sell online.

eBay is still the most popular auction site, but it’s not the only one. Sellers are complaining of the ever-increasing fees, the increasing number of competitors, and the power that eBay holds over their members and the whole system.

So if you’re looking for more sites to sell online, (and let’s face it, you can never have too many sales channels in this economy), it’s time to start Selling Beyond eBay.

Doing so is an easy way to make a few dollars or more. The set up is quick and easy and this book will help you get started with its invaluable insider advice, hints and tips.

Selling Beyond eBay: Foolproof Ways To Reach More Customers and Make Big Money on Rival Online Marketplaces

Nov 27 2008

Online Shopper’s Survival Guide

Does the fear of fraud or identity theft keep you from shopping online?

Or, even if you are already a shopper on the Internet, maybe you would like to start purchasing the higher-end priced products at bargain prices, for example: cars, boats, computers, and so on.

This book will give you tips on how to do this in a safe and secure way.

The Online Shopper’s Survival Guide will safely take you through shopping on the Internet in all its aspects, from simple shopping sites, to auction sites.

Author Jacquelyn Lynn, having been a victim of identity theft herself, is exceptionally concerned for the shopper, and gives a lot of sound, practical advice.

In this book you will find a wealth of information:

* Online Shopping Basics

* From Teenagers to Seniors: Generational Issues

* Online Auctions

* The Good, the Bad, and the Bargains of Online Auctions

* Finding What You Want Online

* What You Can’t (Or Shouldn’t) Buy Online

* Buying From Foreign Countries

* Consumer Protection Issues

* Frauds and Scams

* Buying High-Priced Merchandise Online

* Finding Friends, Dates, and Jobs Online

* And Much More.

Online Shopper’s Survival Guide will make you a pro at purchasing online safely and securely. Lynn shares many tricks and tips, like finding sites and locating items with the lowest prices, recognizing scams, and steering clear of devious e-commerce sites.

She also gives you advice on how to win online auctions on eBay or other sites for less than you think.

This guide is easy to understand very informative, and a worthwhile read. Every person who has wanted to shop (or has been shopping) on the Internet can effortlessly learn how to do it with confidence and pleasure, without worrying so much about fraud or scams.

If you are a business owner, this book will give you invaluable insights into the kind of concerns which your own potential customers might have about shopping with you online. Anticipate their areas of resistance, and you have the potential to convert browsers into buyers.

Online Shopper’s Survival Guide

Nov 26 2008

Welcome to Book Shelf

Here we will recommend books that we think are particularly useful for you in running your online sales and marketing business, or making your life easier in these busy and tough economic times.